This item is part of Stockwatch's value added news feed and is only available to Stockwatch subscribers.Here is a sample of this item:Versatile Systems advertises Hershey iPhone application 2009-11-10 15:51 ET - News Release Mr. Bob Joyce reports VERSATILE DEVELOPS INITIAL HERSHEY IPHONE APPLICATION
Versatile Systems Inc. has developed a unique, highly interactive application for deployment on the Apple iPhone and iPod Touch for the Hershey Company. The Hershey's Syrup iPhone application provides a rich media experience that is engaging for the users while at the same time effectively reinforcing the image of Hershey's Syrup as America's No. 1 brand of chocolate syrup. "The creation of this application showcases Versatile's ideal combination of technology and marketing capabilities," said Bob Joyce, president, Versatile Systems. "Versatile's long history of mobile expertise and enterprise software development, combined with our expanded creative capacities, positions Versatile to be in the forefront of the rapidly expanding social media mobile software market." The application provides users an interactive experience on how to create, stir -- and drink -- a glass of Hershey's Chocolate Milk using Hershey's Syrup. Once the application is downloaded, a user will be able to interact with a bottle of Hershey's Syrup and a glass of milk to be able to create a glass of chocolate milk. The stirring and drinking process is fully animated and comes equipped with customized sounds that make drinking each glass of Hershey's chocolate milk unique and interesting to each and every user. A video that demonstrates the application can be viewed on-line. The remainder is available to Stockwatch subscribers.
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