This item is part of Stockwatch's value added news feed and is only available to Stockwatch subscribers.Here is a sample of this item:Open Text customer Rio Tinto uses Web product 2009-10-05 10:16 ET - News Release Mr. Richard Maganini reports RIO TINTO TRANSFORMS ITS WEB PRESENCE WITH OPEN TEXT WEB SOLUTIONS Rio Tinto, one of the world's largest mining and exploration companies, has transformed its Web presence through the implementation of Open Text Corp.'s Web solutions.
Over the years, Rio Tinto has grown significantly, often through mergers and strategic partnerships, which has led to more than 80 separate websites being created and run by separate divisions and individual mines around the world. This has caused significant challenges in communicating a consistent brand and sending coherent messages to its many stakeholders including investors, customers, suppliers, employees and the media.
To address these issues, Bryan Smith, principal adviser, digital media in Rio Tinto's corporate communications function, set out a clear strategy to transform Rio Tinto's global Web communications. The strategy focused on building a hub of Web templates -- created, populated and managed centrally, but tagged for dissemination through the various Rio Tinto Web domains around the world. As a result Open Text was chosen to help engineer a high-quality, worldwide Web presence that required minimal resources and with the flexibility to combine a consistent corporate image with local content generation. The remainder is available to Stockwatch subscribers.
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