Loblaw Companies Ltd
SymbolL
Shares Issued275,336,765
Close 2009-09-10C$ 32.95
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Loblaw Companies advertises Big Brands event in Canada

2009-09-11 07:15 ET - News Release

Mr. Craig Hutchison reports

LOBLAW DELIVERS ON CONSUMER DEMAND FOR BETTER PRICES BY LAUNCHING ITS BIG BRANDS EVENT

Currently running in Quebec, launching today in Atlantic Canada and Ontario, and Western Canada on Sept. 12, Loblaw Companies Ltd. is thrilled to bring the Big Brands event back to its stores across the country. For just three weeks, on top of the incredible value Canadians already expect when they are shopping at Loblaw stores, customers can choose from a variety of brands they trust, including popular, national brand products such as Kraft, Pepsi, Nestle, Coke and Loblaw's own private-label President's Choice, at big savings. The first two Big Brands events this past spring and last fall were hugely successful in bringing great prices and phenomenal savings to Canadians, and the third event, this fall, promises to deliver even more savings just in time for back to school.

"We're committed to making shopping easier and less stressful for our customers, especially during the hectic, back-to-school period," says Craig Hutchison, senior vice-president, marketing, Loblaw Companies Ltd. "During our Big Brands event, Loblaw encourages shoppers to look for the blue and white signs, as we offer fantastic value on national, brand name items, which are easy to locate throughout our stores. We also hope that in saving those extra dollars, customers can open their hearts and help support President's Choice Children's Charity."

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