CROCS INC
			Symbol			CROX

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Independent Research Firm Murphy Analytics Announces Initiation of Coverage on Crocs, Inc.

2009-11-12 12:12 ET - News Release

ST. LOUIS, Nov. 12, 2009 (GLOBE NEWSWIRE) -- Murphy Analytics (MA) has initiated coverage on Crocs, Inc. (Nasdaq:CROX) in a report entitled "Revenge May Be a Dish Best Served Soled." The 22 page MA Opportunity Report contains a detailed discussion of the CROX current and historical financial results, operating strategy, comparables, relevant index performance, and potential cash flow scenarios driven by differing revenue and margin assumptions. The MA Opportunity report is available for a purchase price of $25 at: http://www.murphyanalytics.com/MA_Opportunity_Report.html.

Analyst Patrick J. Murphy, CFA notes in the report: "Since inception, CROX has delivered $2.6 billion in revenue with $41 million in cumulative net income and the market has punished the stock accordingly. However, $510 million in year to date revenue, with 9.5 million units sold in Q3 alone, is compelling evidence of a brand with the potential for staying power. The fact is that the shoes are comfortable and durable, much of the world knows about them and some people like them. Recent sales performance seems to imply that the brand has survived and CROX appears to have another chance to re-build an enduring and profitable business."

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