SEARS HOLDINGS CP
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Sears and Kmart Give Shoppers Something to Celebrate With Unbeatable Black Friday Deals

2009-11-27 12:25 ET - News Release

HOFFMAN ESTATES, Ill., Nov. 27 /PRNewswire/ --


WHO:      Today, Nov. 27, lines started forming as early as 11 p.m. last
          night, some with as many as 1,500 people, who were out in full
          swing taking advantage of the great deals at Sears and Kmart, on
          what's traditionally one of the busiest shopping days of the
          year - Black Friday.

          "Following the initial morning rush, both Sears and Kmart stores
          across the country continue to see a steady stream of customers
          throughout the day," said a company spokesperson. "Customers
          really took advantage of our Doorbuster deals on home
          electronics, appliances and tools. Doorbusters went straight
          from the shelves to the layaway counters."

WHAT:     Shoppers across the U.S. looked to their local Sears and Kmart
          stores to find early morning Doorbusters and Black Friday deals
          Both stores will continue to offer unbeatable savings on banner
          brands throughout the weekend.

          SEARS: Starting as early as 2:30 a.m. lines formed across the
          country ranging from 250 - 500 customers. Sears offered nearly
          600 Doorbusters and deals throughout the day. Popular items
          included the Kenmore 3.5-cu feet High Efficiency Washer/Dryer,
          Craftsman 19.2-volt Combo Kit, Samsung 40-inch TV, Canyon River
          jeans for the family, luggage and comforters.

          Sears will also have "Black Friday Now!" Doorbusters on Saturday
          (Nov. 28):
          -- Gearwrench eight-piece Wrench Set $34.99 (regularly $69.99)
          -- Garmin Nuvi GPS System $119.99 (regularly $219.99)
          -- Kids' Snug Buddy three-piece set $7.99 (regularly $19.99)
          -- Men's Arrow flannel shirts $9.99 (regularly $36.00)


          KMART: Staring at 11 p.m. on Thanksgiving, Kmart began painting
          Black Friday BLUE with "Blue Friday" deals and Bluelight
          specials with savings on a wide variety of merchandise. Popular
          items included: 32-inch Sony Bravia HDTV, NetBooks, Nintendo DSi
          bundles, fine jewelry and men's outerwear.

          Following the shopping rush, Kmart will also extend some great
          deals during the Two-Day Sale (Friday, Nov. 27 and Saturday,
          Nov. 28):
          -- Joe Boxer Sleepwear - Buy one, get one free (men's
             sets/women's all) (regularly $9.99-$32.99)
          -- Save up to 60 percent on all holiday home decor linens and
             accessories (regularly $2.49-$59.99, sale priced $1-$24)
          -- Seven-foot Heritage Pine Tree (Trim A Home) $79.99 (regularly
             $159.99); all Trim a Home trees will be 33 percent off
             (regularly $79.99-$259.99)


WHEN:     Nov. 27 through Nov. 29, 2009

Sears Holdings Corporation

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