BLUEFLY INC
			Symbol			BFLY

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Mercent Signs Fossil, Orvis, Bluefly, National Business Furniture, and Others; Doubles Tier 1 Customer Count and Fuels Sales Across Online Retail Channels

2009-09-22 09:09 ET - News Release

LAS VEGAS, NV -- (MARKET WIRE) -- 09/22/09

SHOP.ORG ANNUAL SUMMIT -- Mercent™, a leading provider of on-demand marketing solutions for retailers, announced today it has doubled the number of leading brand retail customers using its online channel management Mercent Retail(TM) platform to increase sales revenues and profits. Among the strong list of new merchants are Fossil®, Orvis®, Bluefly, Inc. (NASDAQ: BFLY), National Business Furniture®, and others.

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