NETEZZA CORPORATION
			Symbol			NZ

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Netezza’s Data Appliance Makes Good Impressions for AppNexus

2009-11-04 10:07 ET - News Release

Real-Time Ad Buying Platform Serves Tens of Billions of Advertising Impressions and Reduces Cost of Ownership with Netezza

Company Website: http://netezza.com/
NEW YORK -- (Business Wire)

Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, today announced that AppNexus is using the Netezza® data warehouse appliance to power its innovative real-time ad buying platform. By choosing Netezza, AppNexus was able to get to market quickly with a 92 percent reduction in operating costs. With rapid analytics enabled by Netezza, AppNexus advertisers can run an intensive data analysis for every ad impression purchased in real-time, which leads to dramatic increases in advertising performance metrics.

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