CONAGRA FOODS INC
			Symbol			CAG

This item is part of Stockwatch's value added news feed and is only available to Stockwatch subscribers.

Here is a sample of this item:

ConAgra Foods’ Manwich® Brand Launches New TV Campaign Promoting Full Serving of Vegetables

2009-10-23 12:38 ET - News Release

New Creative Marks First Time Brand Has Used 30-Second Commercials

OMAHA, Neb. -- (Business Wire)

ConAgra Foods’ Manwich® brand announced this week a new television advertising campaign promoting the full serving of vegetables found in each serving of Manwich. A standard quarter-cup serving of Manwich Original contains a half-cup of vegetables, making it easier for consumers to get their recommended five servings of vegetables and fruit each day.

The new television advertisements mark Manwich’s first new creative campaign in three years and the first time Manwich has aired 30-second units. Prior television ads were limited to 15 seconds. In December, the new “full serving of vegetables” message will also appear on packaging. Although Manwich has long held the No. 1 spot in the sloppy joe category, the new strategic message requires a deeper communication with the target consumer, said Sandra Williams, brand director at ConAgra Foods.

The remainder is available to Stockwatch subscribers.
If you would like to give the Stockwatch system a try, click here for a free 30 day trial subscription.