GSI COMMERCE INC
SymbolGSIC

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gsi interactive Rebrands as TrueAction on the Philosophy of Reflex Marketing

2009-11-03 07:50 ET - News Release

New Approach to Marketing Based on Actions Around Transactions


Company Website: http://www.gsicommerce.com/
KING OF PRUSSIA, Pa. -- (Business Wire)

GSI Commerce Inc. (Nasdaq: GSIC) today introduced TrueActionTM, the new face of its full-service agency. Formerly known as gsi interactiveSM, TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, kate spade, and Christopher & Banks. The new moniker reflects the company’s focus on offering innovative marketing solutions that have driven millions of dollars in e-commerce transactions.

TrueAction’s new brand identity represents the collective knowledge of an agency built on understanding what turns users’ attentions into actions – actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction’s strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

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