COCA COLA CO
			Symbol			KO

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Coca-Cola Zero™ Announces Global Film Partnership with James Cameron’s Avatar

2009-11-24 09:47 ET - News Release

Immersive Website, Augmented Reality Packaging, Premium 3D Glasses to Deepen Fans’ Avatar Experience

Company Website: http://www.thecoca-colacompany.com/index.html
ATLANTA -- (Business Wire)

The Coca-Cola Company today announced its Coca-Cola Zero brand has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron’s epic-adventure film AVATAR.

Set to be activated in over 30 countries, the partnership centers on bringing consumers unique access to exclusive and authentic content from the world of AVATAR in a variety of exciting ways.

Chip York, Worldwide Entertainment Marketing Director, The Coca-Cola Company, said: “AVATAR shares the same aspirational, edgy and unconventional brand values as Coca-Cola Zero. Working so closely with the studio and filmmakers has allowed us to create authentic and exclusive content that provides fans’ unique access into the world, deepening their AVATAR experience.”

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