LYRIS INC
			Symbol			LYRI

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Eldorado Hotel Casino and Silver Legacy Resort Casino Create Winning Multi-Channel Online Marketing Campaigns with Lyris

2009-11-23 11:00 ET - News Release

Casinos Leverage Lyris HQ to Integrate Email Marketing with Social and Mobile Channels for Increased ROI and Improved Customer Experience

Company Website: http://www.lyris.com
EMERYVILLE, Calif. -- (Business Wire)

Lyris, Inc. today announced that Eldorado Hotel Casino and Silver Legacy Resort Casino are using Lyris HQ to orchestrate powerful multi-channel marketing campaigns. By integrating email marketing with social and mobile channels, Eldorado and Silver Legacy have been able to better reach and engage customers and prospects, anytime, anywhere - improving the customer experience and increasing ROI. With Lyris HQ, the casinos have also been able to more than double mobile opt-in lists and increase revenue through improved prospect conversion.

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