Mr. Setti Coscarell reports

TAAT SHIPS THOUSANDS OF SAMPLE PACKS TO 38 STATES TO FULFILL REQUESTS FROM TRYTAAT

TAAT Lifestyle & Wellness Ltd. has shipped thousands of sample packs of TAAT, its flagship product, to legal-aged smokers in 38 U.S. states, who requested a sample of the product from the TryTAAT landing page. Now that sample packs of TAAT are being distributed to markets besides Ohio, the company anticipates that existing interest in the product could be strengthened based on first-time trials of TAAT by legal-aged smokers. With the launch of the company's e-commerce platform expected to occur this quarter, TAAT is to become available for purchase on-line by legal-aged smokers in additional markets across the country, including Ohio, where TAAT is currently sold at retail. The company has introduced new promotional methods for the TAAT brand such as the inclusion of a TAAT Beyond Tobacco face mask in all packages containing TAAT samples. The first painted TAAT mural was also recently mounted on a high-visibility exterior area of an agricultural outbuilding located in the state of Ohio. The company intends to place additional TAAT murals in similar settings as it continues to build its market presence.

In January, 2021, the first TAAT mural was hand painted and mounted on the exterior of an agricultural outbuilding in a rural area of Ohio.

Beginning last month in December, 2020, tobacco retailers in the state of Ohio began selling TAAT to legal-aged smokers, with the menthol variety proving popular as the first variety to be sold out and reordered, as announced in the company's Jan. 12, 2021, press release. Approximately half of all sample requests made through TryTAAT were for TAAT original, with TAAT menthol being slightly more popular than TAAT smooth. In an effort to capture feedback from legal-aged smokers who have sampled TAAT for the first time, a printed insert encourages recipients of TAAT samples to share their experiences with the product through social media. All sample packs of TAAT were also shipped with a face mask bearing the TAAT logo, which the company believes could contribute to organic growth of awareness of the TAAT brand.

TAAT chief executive officer Setti Coscarella commented: "TAAT has been available for purchase by legal-aged smokers in Ohio for more than a month now, and we are delighted to be fulfilling thousands of sample requests made on our TryTAAT landing page as this gives us the opportunity to enrich existing interest in our product across the country. Samples of TAAT have now been shipped to more than three-quarters of all U.S. states, which enables us to potentially capture feedback and commentary from a wide variety of legal-aged smokers who are trying the product for the first time. In addition to building awareness through first-hand trials of the product with sample packs of TAAT, we also opted to include a face mask bearing the TAAT logo with all shipments, which we anticipate could drive further visibility of our brand name. We are also very impressed with the first TAAT mural created earlier this month, and believe the placement of these murals in markets where TAAT is sold can be an effective promotional method as we continue our entry into the $814-billion (U.S.) global tobacco industry."

TAAT Lifestyle & Wellness has engaged Winning Media to provide and manage a comprehensive digital media marketing campaign for the company. In connection with the engagement, the company has entered into a master service agreement with Winning Media, pursuant to which it will primarily be tasked with providing the following services: display advertisement distribution, video advertisement distribution, e-mail distribution, push notification distribution and search engine marketing.

The service agreement has a 60-day term with a total payment value of $300,000 (U.S.).

About TAAT Lifestyle & Wellness Ltd.

The company has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in original, smooth and menthol varieties. TAAT's base material is Beyond Tobacco, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with big tobacco pedigree, TAAT was launched first in the United States in fourth quarter 2020 as the company seeks to position itself in the $814-billion (1) global tobacco industry.

Reference

(1) British American Tobacco -- The Global Market.

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