07:35:46 EDT Thu 28 Mar 2024
Enter Symbol
or Name
USA
CA



Pollard Banknote Ltd
Symbol PBL
Shares Issued 25,630,658
Close 2020-01-28 C$ 20.00
Market Cap C$ 512,613,160
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Pollard adds five TV shows to licensed brands portfolio

2020-01-29 12:44 ET - News Release

Mr. Brad Thompson reports

TUNE IN TO POLLARD BANKNOTE'S NEWEST LICENSED BRANDS - A SELECTION OF POPULAR CLASSIC TV SHOWS

Pollard Banknote Ltd. has added five classic television shows -- Beverly Hills, 90210, Happy Days, The Brady Bunch, Hawaii Five-0 and The Love Boat -- to its portfolio of licensed brands. These nostalgic shows are an excellent addition to Pollard Banknote's suite of classic entertainment brands that have proven to appeal to instant-ticket players' desire to revisit beloved series of times past.

Under the licence of ViacomCBS consumer products, Pollard Banknote now offers a wide range of iconic brand assets for lottery use from these timeless programs, including character images and photos, quotes, logos, icons, and backgrounds. Ticket designs can feature a single show or mix-and-match assets to create unified ticket themes. To support strong sales and engagement, Pollard Banknote's licensed products team offers lotteries a comprehensive turnkey program that includes the design, programming and printing of themed tickets, as well as various optional enhancements such as second-chance draws, merchandise prizing, a point-of-sale program and digital marketing.

"These iconic TV shows share a common legacy of resonant storytelling and broad audience appeal that has made them perennial favourites with new and established fans alike," said Brad Thompson, vice-president of sales and marketing, Pollard Banknote. "We are thrilled to be able to offer these timeless brands to our lottery clients. There are countless options for eye-catching ticket designs that provoke players' sense of nostalgia, as well as a wealth of exciting promotional and second-chance opportunities, such as drawings for themed merchandise or experiential trip prizing."

About Pollard Banknote Ltd.

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant-ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services.

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