Ms. Sonia Yung of Bloom Burton reports

BLOOM BURTON & CO. INC. ANNOUNCES HOLDINGS IN MIMI'S ROCK CORP.

A total of 720,240 common share purchase warrants of Mimi's Rock Corp. has expired unexercised, resulting in a decrease of Bloom Burton & Co. Inc.'s holdings to below 10 per cent of the outstanding common shares of Mimi's Rock.

Prior to the expiry of these warrants, Bloom Burton, together with its joint actors, beneficially owned, directly and indirectly, 3,507,492 shares and 1,479,240 share purchase warrants, representing approximately 6.68 per cent of the outstanding shares on a non-diluted basis and 10.46 per cent on a partially diluted basis, assuming exercise of such warrants. Bloom Burton, together with its joint actors, currently beneficially owns, directly and indirectly, 3,507,492 shares and 759,000 share purchase warrants, representing approximately 8.66 per cent of the outstanding shares on a partially diluted basis, assuming exercise of such warrants.

The securities noted herein are held for investment purposes. Bloom Burton has a long-term view of the investment and may acquire additional securities, including either on the open market or through private acquisitions, or sell the securities, including either on the open market or through private dispositions, in the future depending on market conditions, reformulation of plans and/or other relevant factors.

A copy of the early warning report with respect to the foregoing will appear on Mimi's Rock's profile on SEDAR and may also be obtained by calling Sonia Yung, general counsel, Bloom Burton at 416-640-7575 (Bloom Burton, 65 Front St. East, Suite 300, Toronto, Ont., M5E 1B5) or by e-mailing compliance@bloomburton.com.