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Modern Meat Inc
Symbol MEAT
Shares Issued 28,306,498
Close 2020-07-15 C$ 3.50
Market Cap C$ 99,072,743
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Modern Meat contracts Camber for PR

2020-07-15 07:21 ET - News Release

Ms. Tara Haddad reports

MODERN MEAT PARTNERS WITH CAMBER COMMUNICATIONS TO GROW BRAND AWARENESS

Modern Meat Inc. has partnered with Vancouver public relations agency, Camber Communications, to expand product and company awareness.

"With the successful launch of our meat alternative products into food service and retail grocery stores across British Columbia, Canada, and our new e-commerce platform, a national marketing plan is the next step to fulfill our potential and expand our brand awareness. Engaging Camber Communications will enhance our company's national profile and drive consumer sales of all our plant-based meat products," said Tara Haddad, chief executive officer of Modern Meat.

"We're delighted to be working with Modern Meat, a visionary B.C.-based company. Years of experience with some of B.C.'s top restaurants and food and beverage brands have made it clear to us that plant-based meat alternatives are more than a passing fad but will be a dominant feature of global food trends for decades to come. Modern Meat is particularly well placed to become a top player in the industry and we look forward to helping foster their continued growth and success," said Kate MacDougall, principal of Camber Communications.

Specializing in lifestyle and consumer brands, Camber Communications has a proven record of providing results-oriented counsel through tailoring client-specific PR plans, identifying brand issues and opportunities, and developing experiential marketing and social media plans. This respected agency has developed creative campaigns and media events for some notable brands, including Lululemon, Ford, City of Vancouver and GE Monogram. Camber has historically delivered yielded demonstrable results in outlets such as: The Globe and Mail, Toronto Star, Toronto Life, Calgary Herald, Edmonton Journal, The New York Times, The Wall Street Journal, USA Today, O The Oprah magazine, NY Magazine, Wallpaper, GQ, Chatelaine, FASHION, NBC's The Today Show, and BBC World News.

With the goal of becoming a leader in nutritious plant-based meat alternatives, the proposed campaign led by Camber Communications will provide Modern Meat exposure to influential media outlets, both traditional and digital, including national TV, radio, as well as social media and influencer marketing.

About Modern Meat Inc.

Modern Meat is a Canadian food company based in Vancouver, B.C., that offers a portfolio of plant-based meat products. Modern Meat recognizes the importance of providing consumers nutritious and sustainable meat alternatives without sacrificing taste. The company is deliberate in choosing ingredients free of soy, gluten, nuts and genetically modified organisms.

We seek Safe Harbor.

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