Mr. Terry Booth reports

AURORA CANNABIS LAUNCHES NATIONAL SAFETY CAMPAIGN ON EDIBLES

Aurora Cannabis Inc. has launched Ready for Edibles, a national bilingual campaign dedicated to educating new and experienced cannabis consumers on responsible consumption and safe storage of edibles products before they become available for sale in December.

In the visual style of not safe for work (NSFW), the campaign creative will depict blurred images of cookies, gummies and other edibles products stamped with the wording: ADULTS ONLY, stating "Edibles are coming and they're not for kids. Ask a budtender or learn more at [Ready for Edibles website]."

The campaign can be seen at cannabis retail outlets across Canada and will be complemented on-line with digital and video assets, as well as radio, television and out-of-home opportunities.

"The rollout of Aurora's next generation of high-quality cannabis products is very exciting and we are proud to be able to offer new forms like vapes, concentrates and edibles," said Terry Booth, chief executive officer of Aurora. "We want to make sure consumers have the information they need to understand the differences in these products, how to consume them responsibly, and, most importantly, that they should be kept away from children and pets."

Educational content will also focus on identifying signs of overconsumption, understanding the differences in onset times and effects, along with cautions around mixing with alcohol and driving while intoxicated. All of Aurora's NextGen cannabis products, including cookies, gummies, chocolates and mints, will include the certified, lab-tested concentration of tetrahydrocannabinol (THC) and cannabidiol (CBD).

About Aurora Cannabis Inc.

Headquartered in Edmonton, Alta., Canada, with financed capacity in excess of 625,000 kilograms per annum and sales and operations in 25 countries across five continents, Aurora is one of the world's largest and leading cannabis companies. Aurora is vertically integrated and horizontally diversified across every key segment of the value chain, from facility engineering and design to cannabis breeding and genetics research, cannabis and hemp production, derivatives, high value-add product development, home cultivation, and wholesale and retail distribution.