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Canopy Growth Corp
Symbol WEED
Shares Issued 393,351,485
Close 2021-11-16 C$ 18.07
Market Cap C$ 7,107,861,334
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Canopy Growth rolls out new 7Acres, Doja lineups

2021-11-17 10:38 ET - News Release

Ms. Kelly Olsen reports

CANOPY GROWTH EXPANDS PREMIUM FLOWER PORTFOLIO WITH NEW OFFERINGS ACROSS 7ACRES, 7ACRES CRAFT COLLECTIVE, AND DOJA BRANDS

Canopy Growth Corp. has released a new lineup of premium flower offerings across its 7Acres, 7Acres Craft Collective and Doja brands, including a range of national and limited-edition craft strains. These sought-after strains meet the growing demand of the Canadian flower market and deliver the company's commitment to deliver on consumers' evolving preferences.

7Acres lineup

Expanding on the successful 7Acres portfolio, the company is pleased to unveil two new national strains -- 7Acres Wappa 49 and 7Acres Papaya -- grown in the company's state-of-the-art hybrid-greenhouse cultivation facility in Kincardine, Ont., and now available in seven-gram formats. Following the original release of 7Acres Wappa in 2018, which quickly grew in popularity, the 7Acres team brought the strain back with a new phenotype -- No. 49 -- selected in-house for its pungent aroma and high THC (tetrahydrocannabinol) potency.

7Acres Craft Collective lineup

The 7Acres Craft Collective brand continues to bring new craft offerings to market, including the recently launched 7Acres Craft Collective Jet Fuel cookies -- a limited-edition strain known for its sweet fuel-forward aroma that is grown in British Columbia, and available in Prince Edward Island and Ontario while quantities last. Through the 7Acres Craft Collective, Canopy Growth is able to continue bringing consumers a wide variety of rotating strains, while also providing a launching pad for a number of skilled craft growers to gain market experience under the guidance of both the 7Acres and Canopy Growth teams.

Doja lineup

In tandem, two new national strains -- Doja 91K and Doja Sour Kush -- are now available under the Doja brand. These indica-dominant strains with unique genetic profiles leverage Doja's B.C. grow techniques of hang drying and hand finishing the flower to ensure consistently high THC attainment and preservation of the aroma and flavour profile of the plant.

As part of Doja's small-batch, craft program, five new limited-edition strains are available in 3.5-gram formats while quantities last, including: Doja Crescendo, Doja Cali Kush Cake, Doja Black Cherry Punch, Doja Sour Glue and Doja GMO Garlic Breath. These strains were selected based on in-demand premium flower attributes and provide Canadians with premium quality flower this Okanagan-born brand is known for in B.C.

"The strong performance of our premium flower strains Doja Okanagan Grown Ultra Sour and 7Acres Jack Haze have helped Canopy build on its No. 1 market share in Canadian premium dried flower, with twice the market share of our leading competitor last quarter," said Kelly Olsen, vice-president, global flower business. "We are committed to providing the Canadian consumer with a wide range of flower products and the launch of these 10 new flower offerings delivers the premium credentials they're looking for."

The Canadian premium flower market continues to grow, accounting for more than 25 per cent of all recreational market flower sales across Canada in Q2, with a volume increase of 12 per cent over Q1 FY221. In line with consumer demand, Canopy Growth continues to strengthen its flower portfolio, with a focus on enhancing cultivation techniques and rigorous quality control, while expanding its portfolio to deliver superior genetics, with several dried flower and preroll joint launches on the horizon in 2022.

These new Doja, 7Acres and 7Acres Craft Collective strains are available for purchase nationally via legal recreational cannabis retail locations and e-commerce channels, with select strains available for a limited-time only.

About Canopy Growth Corp.

Canopy Growth is a world-leading diversified cannabis and cannabinoid-based consumer product company, driven by a passion to improve lives, end prohibition and strengthen communities by unleashing the full potential of cannabis. Leveraging consumer insights and innovation, Canopy Growth offers product varieties in high-quality dried flower, oil, softgel capsule, infused beverage, edible and topical formats, as well as vaporizer devices by Canopy Growth and industry-leader Storz & Bickel. The company's global medical brand, Spectrum Therapeutics, sells a range of full-spectrum products using its colour-coded classification system and is a market leader in both Canada and Germany. Through its award-winning Tweed and Tokyo Smoke banners, Canopy Growth reaches its adult-use consumers and has built a loyal following by focusing on top-quality products and meaningful customer relationships. Canopy Growth has entered into the health and wellness consumer space in key markets including Canada, the United States and Europe through BioSteel sports nutrition, and This Works skin and sleep solutions; and has introduced additional federally permissible CBD products to the United States through its First & Free and Martha Stewart CBD brands. Canopy Growth has an established partnership with Fortune 500 alcohol leader Constellation Brands.

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