Ms. Will Meijer reports

MOLSON COORS BEVERAGE COMPANY APPOINTS WILL MEIJER AS PRESIDENT, CANADA SALES

Will Meijer will join Molson Coors Canada Inc. parent company Molson Coors Beverage Company on April 13 as president, Canada sales. Based in Toronto, Mr. Meijer will serve on the company's senior leadership team, reporting to president and chief executive officer Rahul Goyal.

Canada is a critical market for Molson Coors' long-term growth, and Mr. Meijer brings deep industry expertise and a proven record of strong leadership to the role. He rejoins Molson Coors after previously spending 16 years with the company in a variety of senior positions across the business, including president of Six Pints (Molson's Canadian craft beer division), vice-president of sales for Ontario and Atlantic Canada, and vice-president of brand activation.

"We believe Will's deep understanding of the Canadian beverage alcohol landscape, combined with his strong leadership experience, make him the right leader to help drive our business forward," said Mr. Goyal. "Will knows our business well, understands our team and our customers, and brings valuable perspective that should help position our iconic portfolio of brands to win with consumers in Canada."

Mr. Meijer currently serves as executive vice-president of sales at Arterra Wines Canada, where he has led the Canadian sales organization with a focus on market share growth, execution excellence and value optimization. In that role, Mr. Meijer has been responsible for representing the company across Canada's wine industry, while developing and executing national sales and customer marketing strategies, and identifying new business and brand development opportunities.

"After 16 years with Molson Coors previously in my career, I'm honoured to return to this great team and begin an exciting next chapter," said Mr. Meijer. "I'm committed to doing right by our people, our legacy and this business. Molson Coors's strategy focuses on getting much closer to the consumers who enjoy our products and the customers who sell them each day. That vision energizes me, and I can't wait to roll up my sleeves and support the team on our journey toward growth."

Mr. Meijer holds a masters in business administration from the Shulich School of Business at York University and a business administration degree from the Ivey School of Business at the University of Western Ontario. He and his family live in Halton Hills, just west of Toronto. Outside of work, Mr. Meijer enjoys travelling with his family, skiing and mountain biking, and can often be found enjoying a cold Creemore lager on a patio by the water in the summer.

Mr. Meijer's appointment follows the departure of previous president, Canada sales, Chantalle Butler, who left the business in February to pursue her next opportunity outside the company.

In February, Molson Coors announced its new long-range strategy, called Horizon 2030, which focuses on building a scaled portfolio of strong brands across the total beverage spectrum, from iconic beer brands in Canada such as Molson Canadian and Coors Light, high-end beer brands like Madri Excepcional, and flavoured adult beverages such as Coors Seltzer and Simply Spiked. Molson Coors' portfolio in Canada also includes local favourites such as Creemore Springs, Brasseur du Montreal and Trou du Diable. The company has two major corporate offices in Toronto and Montreal, along with nine breweries across Ontario, Quebec, British Columbia, Newfoundland and New Brunswick.

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From its core power brands, Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ozujsko, to its above premium brands, including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to its value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well, including flavoured beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy and Fever-Tree, among others, through licence, distribution, partnership and joint venture agreements. As a business, Molson Coors's ambition is to be the first choice for people, consumers and Molson Coors's customers, and Molson Coors's success depends on its ability to make its products available to meet a wide range of consumer segments and occasions.

About Molson Coors Canada Inc.

Molson Coors Canada is a subsidiary of Molson Coors Beverage Company. Molson Coors Canada Class A and Class B exchangeable shares offer substantially the same economic and voting rights as the respective classes of common shares of Molson Coors Beverage Company, as described in Molson Coors Beverage Company's annual proxy statement and Form 10-K filings with the U.S. Securities and Exchange Commission. The trustee holder of the special Class A voting stock and the special Class B voting stock has the right to cast a number of votes equal to the number of then outstanding Class A exchangeable shares and Class B exchangeable shares, respectively.

We seek Safe Harbor.