Ms. Liz Cramton reports

SIMPLY SPIKED ENTERS ITS BOLDER ERA WITH THE LAUNCH OF SIMPLY SPIKED BOLDER, FEATURING STRAWBERRY LEMONADE FLAVOR

Molson Coors Canada Inc.'s Simply Spiked has expanded its portfolio with the launch of Simply Spiked Bolder. The all-new offering, debuting in strawberry lemonade flavour, is created for moments that call for amplified flavour and energy.

Simply Spiked Bolder keeps bold fruit flavour front and centre while answering growing consumer demand for higher-ABV (alcohol-by-volume) flavoured alcoholic beverages for 21-plus drinkers with its 12-per-cent ABV. The launch also highlights one of Simply Spiked's most beloved flavours, bringing a top-performing spiked lemonade directly to consumers at home and for spontaneous occasions.

Just in time for festival season, tailgate parties and outdoor fun, Simply Spiked Bolder arrives in a portable 7.5-ounce mini can designed for easy sharing and spontaneous plans. The compact format delivers a perfectly sized pour, while 12-packs make it easy to stock up and share for group celebrations -- small can, big spiked lemonade energy.

"Simply Spiked Bolder takes everything our fans love and turns it up," said Liz Cramton, senior director of marketing of flavour and RTDs (ready-to-drinks). "As tastes continue to shift, we're evolving with them -- offering bold, fruit-forward flavours across a range of ABVs while delivering the same easy-to-enjoy experience fans expect from Simply Spiked."

Simply Spiked is a line of ready-to-enjoy flavoured alcoholic beverages with 5 per cent real fruit juice that is squeezed and then concentrated to deliver a refreshing taste. The portfolio includes a range of fruit-forward flavours with a range of ABV offerings from 5 per cent to 12 per cent -- from fan-favourite flavours such as signature lemonade, strawberry lemonade, cherry limeade and Limeade -- all designed to highlight a bright, juicy taste with a refreshing finish for fans 21 plus. Now, Simply Spiked Bolder takes the bright spiked lemonade fans already know and love and cranks up the flavour to deliver a fuller, louder taste experience.

Simply Spiked Bolder strawberry lemonade is available nationwide where flavoured alcohol beverages are sold, including grocery, convenience and liquor stores. Fans 21 plus can visit the Simply Spiked website to find Simply Spiked Bolder and celebrate responsibly.

About Molson Coors Canada Inc.

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From its core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ozujsko to its above-premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy to its economy and value brands such as Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors's history is rooted in beer, the company offers a modern portfolio that expands beyond the beer aisle as well, including flavoured beverages such as Vizzy Hard Seltzer, spirits such as Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, Molson Coors's ambition is to be the first choice for its people, its consumers and its customers, and the company's success depends on Molson Coors's ability to make its products available to meet a wide range of consumer segments and occasions.

Molson Coors is a publicly traded company that operates through its Americas and EMEA (Europe, the Middle East and Africa) and APAC (Asia Pacific) reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange.