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or Name
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Fundamental Applications Corp
Symbol FUN
Shares Issued 17,779,871
Close 2015-09-21 C$ 0.82
Market Cap C$ 14,579,494
Recent Sedar Documents

ORIGINAL: Fundamental's Foro to add credit payment option to app

2015-09-21 12:27 ET - News Release

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File: 2015 Sep 21 Fundamental Applications Corp. Takes First Steps Towards Monetizing Foro Student Marketplace App.pdf

         FUNDAMENTAL APPLICATIONS CORP. TAKES FIRST STEPS TOWARDS
                MONETIZING FORO STUDENT MARKETPLACE APP


Vancouver, British Columbia, Canada, September 21, 2015 - Fundamental Applications Corp.
("Fundamental") (CSE:FUN, FSE:2FA, OTCQB: FUAPF), a leading developer of innovative, millennial-
targeted smartphone applications today announced that Foro Technologies Inc., its wholly owned
subsidiary, has begun the process of defining and implementing the monetization strategy for their Foro
Student Marketplace app. Credit card based payment will be added as a payment option within the
product.

Foro is a smartphone-based classifieds style marketplace designed exclusively for students with a simple
value proposition of making transactions easier and safer for students to complete. In line with the
established nature of online classifieds, Foro connects buyers and sellers within the platform who then
meet to exchange cash for goods. Large-scale cash transactions are inherent to risk, and to make this
transaction method safer and reduce the reliance on cash, Foro Technologies plans to offer credit card
payment as an option in Foro. Monetization comes from the company appropriating a very small
percentage of every credit card transaction as a fee for brokering the exchange.

"Keeping Foro free for students is very important to our business," commented Richard Whitehead, Chief
Executive Officer of Fundamental Applications. "Monetization is the next natural step in Foro's
development and offering credit card as an optional payment method adds practical value to our users.
The minimal fee structure for its use will be non-consequential for the transactions where using a credit
card makes sense. Implementation of this initiative is more than pure software development because it
requires both technical and client support to ensure a quality user experience. As such, roll-out will be
executed strategically over the coming months.

The credit card processing transactional business model will ultimately represent a very small percentage
of the earnings potential of the Foro Student Marketplace. It does however represent an immediate path
to monetization in a method that adds value to the user experience. Foro Technologies plans to keep its
Student Marketplace free for students to download with a freemium usage option. The bulk of revenue by
percentage will be from non-traditional advertising strategies, leveraging big-data, and a new promotional
strategy the company has coined "the gamification of product placement". Timelines for launch of this
new feature will be announced once a payment processing gateway supplier has been secured and
implementation has been properly scoped.


About Fundamental

Fundamental Applications Corp. (CSE:FUN, FSE:2FA, OTCQB: FUAPF) designs, develops, markets, and
acquires innovative mobile applications targeted at the "Millennials" generation; people born in an age of
digital technology, internet access, and smartphones. This demographic is an early adopter of mobile
technology, has significant discretionary income, and is lifestyle driven with a willingness to try new
things. Their three leading mobile platforms are Foro: a peer-to-peer mobile ecommerce marketplace,
Truth: a one-to-one anonymous messaging app previously listed in the top 100 social networking apps in
the Apple App Store, and SerumTM: an app that enables users to post questions to their friends and
receive answers anonymously.
 For more information about Fundamental Applications Corp, visit them online at www.FunAppCorp.com,
or review their company profiles on the SEDAR website www.sedar.com and on the CSE website
www.thecse.com. To schedule an interview, please contact:

Richard Whitehead
CEO, Co-Founder
Telephone: 604.563.4225
Email: info@funappcorp.com
www.FunAppCorp.com

Forward-Looking Information:

This press release may include forward-looking information within the meaning of Canadian securities
legislation, concerning the business of Fundamental. Forward-looking information is based on certain key
expectations and assumptions made by the management of Fundamental. Although Fundamental
believes that the expectations and assumptions on which such forward-looking information is based are
reasonable, undue reliance should not be placed on the forward-looking information because
Fundamental can give no assurance that they will prove to be correct. Forward-looking statements
contained in this press release are made as of the date of this press release. Fundamental disclaims any
intent or obligation to update publicly any forward-looking information, whether as a result of new
information, future events or results or otherwise, other than as required by applicable securities laws.


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