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Emerald Health to distribute HYTN sparkling pot drinks

2021-11-03 12:16 ET - News Release

Mr. Riaz Bandali reports

EMERALD HEALTH THERAPEUTICS AND HYTN CANNABIS TO LAUNCH CANNABIS BEVERAGES IN CANADA

Emerald Health Therapeutics Inc. and HYTN Cannabis Inc. have signed a definitive agreement, under which Emerald will co-launch, sell and distribute HYTN's proprietary new sparkling cannabis beverages, which employ fast-acting Elevation technology, across Canada. This partnership will leverage Emerald's established cannabis sales licence, sales team and infrastructure, and provincial cannabis wholesale and retail distribution relationships to sell HYTN's products. Emerald will receive a double-digit percentage fee on total gross sales revenue (less excise tax) of HYTN products in Canada.

HYTN intends to launch its cannabis beverages this quarter. Emerald has secured an initial purchase order for HYTN cannabis beverages in British Columbia.

HYTN's proprietary Elevation technology combines nanoemulsification technology with a proprietary process to deliver consistent and stable active cannabis emulsions, allowing HYTN to deliver a more consistent product experience with fast and predictable onset and offset of effects. HYTN's proprietary process results in clear, odourless cannabis emulsions that blend flawlessly into finished beverages.

HYTN's initial product line of THC-infused (tetrahydrocannabinol) sparkling water combines all-natural ingredients with zero calories and zero carbs. The products are sugar-free and gluten-free, with 10 milligrams of THC per 355-millilitre container (five milligrams of THC for the planned market launch in Quebec). The initial product flavours are blood orange, lemongrass ginger, rosewater lemonade and watermelon mint.

"Partnering with Emerald allows us to rapidly reach a national audience which is looking for better-tasting, better-acting and better-formulated cannabis 2.0 products. Our singular objective is to be the market leader in cannabis beverages and are confident HYTN's Elevation technology, combined with a taste profile and format consumers are familiar, with will help drive continuing growth of this market segment," said Elliot McKerr, chief executive officer of HYTN. "With the unique positioning of this product line, we look forward to leveraging Emerald's well-established nationwide provincial distribution relationships and sales team to launch and grow our business in Canada."

"The HYTN team's expertise and focused effort has resulted in a beverage product line that taps into multiple consumer trends and leverages proprietary technology. We believe this cannabis beverage product line is well positioned for success and fits well with Emerald's focus on science-driven product innovation," said Riaz Bandali, president and chief executive officer of Emerald. "We look forward to seeing HYTN products on store shelves before year-end."

About Emerald Health Therapeutics Inc.

Emerald is committed to creating new consumer experiences with distinct recreational, medical and wellness-oriented cannabis products, with an emphasis on science-based innovation and product excellence.

We seek Safe Harbor.

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