Mr. John Williams reports
DOMTAR MAKES KEY UPDATES TO ITS XEROX PAPER AND SPECIALTY MEDIA LINE
Domtar Corp. has made changes, including a whole new packaging look, a
realignment of the product line, as well as a series of product
enhancements, to its Xerox Paper and Specialty Media line.
In June, 2013, Domtar completed the acquisition of the Xerox Paper and Specialty Media line for United States and Canada. With its strong
foundation in serving businesses and corporations, the Xerox Paper and Specialty Media line was already a well-known brand within
the marketplace, and the Domtar leadership team wanted to continue to
build on that success.
"Although we wanted to continue to leverage the great foundational work
that Xerox had established within the paper category, we also wanted to
grow the paper business, and expanding beyond large and corporate
customers was a key driver for us," said John D. Williams, president
and chief executive officer. "Our goal was to maintain the existing
customer base, while still broadening the brand's appeal across new
consumer targets, as well as increasing the presence of the Xerox Paper and Specialty Media line within new channels of business,"
Mr. Williams added.
The Xerox Paper and Specialty Media line has been reorganized into three product
families, Vitality, Bold and Revolution, to help customers make better paper choices based on their usage and
project needs.
Vitality includes versatile office papers that are great for a wide variety of
uses and always provide great-looking results.
Bold is a line of professional office papers and digital printing papers
designed to give users the highest-quality results, so that their work
always looks a step above the rest.
Revolution is a line of specialized paper, films and materials that allow
customers to create professional-looking marketing and business-building tools.
New packaging was created not only to reflect these changes, but also to
refresh and modernize the look to align with Xerox's strong positioning
within the marketplace.
"We worked hard to create a package that's not only attractive, but also
one that reflects the professional nature of the brand and gives
customers just enough information to make informed choices about their
paper purchases," said Katie Zorn, marketing director for Domtar
Business Papers.
Additionally, many of the product features have been enhanced to meet
market demands. One result is by optimizing the office papers to
perform in a wide variety of print devices, Domtar has eliminated the
need to choose paper by print device.
Domtar, also known for its leadership in sustainability practices and
strong commitment to domestic production, made the decision to add the
rigorous Forest Stewardship Council (FSC) certification to nearly all of its office papers and digital printing
paper products. Many of the certified products will bear the World Wildlife Fund panda logo, and the entire office papers line will
be produced in either the U.S. or Canada.
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