Mr. Pascal Bosse reports
ANOTHER STEP ON THE DOMTAR PAPER TRAIL
Continuing its commitment to lead
by example when it comes to transparency, Domtar Corp. has made additions to its
award-winning site, the Paper Trail. As the fourth update to the site, the Paper Trail will now include:
- Three additional products -- EarthChoice30 recycled office paper, EarthChoice50 recycled office paper and EarthChoice opaque offset 30 per cent -- all part of the Domtar EarthChoice family of environmentally and socially responsible papers;
A site history, picture gallery and local stories from the company's
Kingsport, Tenn., mill.
Since its release in June, 2011, the Paper Trail has been widely praised,
with industry observers applauding Domtar's openness in sharing mill
and product data, offering up another concrete example of the company's
industry-leading transparency. The Paper Trail was also named a top
innovative corporate social responsibility initiative of 2012 by Brave
One Agency, joining the likes of Unilever and the North Face in raising
the environmental transparency bar for business.
With this latest update of the Paper Trail, Domtar is again voluntarily
releasing product and mill data that helps its customers learn about
the environmental and social impacts of their paper purchases.
"Expanding the offerings of the Paper Trail indicates
Domtar's willingness to continue to push the transparency envelope,
while helping our customers make informed purchasing decisions," said Paige Goff,
vice-president of sustainable business and brand management.
The Paper Trail develops personalized reports that measure Domtar
products across five categories: water usage, the distance its fibre
travels to a paper mill, greenhouse-gas emissions, waste sent to
landfills and renewable energy usage. The Paper Trail also illustrates
how Domtar compares with the industry in these categories. In cases where
the environmental impact can be improved, Domtar voluntarily discloses
the information, as well as the efforts under way to make improvements.