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Tim Hortons Inc
Symbol THI
Shares Issued 132,793,671
Close 2014-08-27 C$ 86.42
Market Cap C$ 11,476,029,048
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Tim Hortons doughnut contest winner is Reese's flavour

2014-08-28 06:53 ET - News Release

Ms. Tammy Martin reports

AND, THE WINNER OF THE 2014 TIM HORTONS DUELLING DONUTS CONTEST IS LOVE REESE'S TO PIECES; JENNIFER BROWN OF GLENCOE, ONTARIO, TAKES HOME $10,000 AND HER DONUT WILL BE SOLD IN TIM HORTONS RESTAURANTS

The wait is over. After 76,500 doughnut creations, an eight-finalist showdown in front of a celebrity panel and the public weighing in with their opinion, the Love Reese's to Pieces doughnut, created by Jennifer Brown of Glencoe, Ont., is the last doughnut standing in the Tim Hortons Inc. Duelling Donuts contest.

Made with a chocolate yeast base, the Love Reese's to Pieces doughnut is filled with creme brulee, covered in chocolate fondant and white dots, and topped with peanuts and peanut butter cup candy.

"Congratulations to Jennifer for taking the crown in Tim Hortons Duelling Donuts contest. I saw first-hand Jennifer's passion for her doughnut, and with that irresistible combination of Reese's Peanut Butter Cups and creme brulee, I know Canadians made the right decision," says Jason Priestley. "Year one of Duelling Donuts was tough to top, but thanks to Ben, Jann, Anna, Jennifer and the creative finalists, this year was bigger and better than I could have imagined, and I'm happy I was a part of it."

The inspiration for Ms. Brown's doughnut came in the wee hours of the night when she could not sleep and was looking to pass some time. "I imagined a few doughnut flavours that I would love to try," she says. "A peanut doughnut is an untapped resource -- something that's hard to find, but that we all want!"

The Love Reese's to Pieces doughnut received 47 per cent of total contest votes and is expected to be available in Tim Hortons restaurants in the coming months.

"The second year of Tim Hortons Duelling Donuts contest has been a real treat," says Tammy Martin, vice-president, marketing, food and merchandise, Tim Hortons. "From the all-Canadian star power on our judging panel, to the incredible finalists who went all out to defend their dough, to the thousands of Canadians who voted for our winner, thank you for taking part in this year's contest. We look forward to seeing Jennifer Brown's doughnut in restaurant in the coming months."

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