Mr. Gary Bartholomew reports

SPONSORSONE FILES ITS SECOND PATENT - DYNAMICALLY VALUING SOCIAL CAPITAL FOR COMMERCE

SponsorsOne Inc. has filed its second patent that will change the way brands focus their marketing within the social network.

"For the first time sponsored users within the social network will be valued individually by each brand, allowing the brand to target individuals that will drive the highest return on investment on every marketing dollar spent," stated Myles Bartholomew, chief executive officer of SponsorsOne. "Everyone will use their social capital, individually and dynamically valued, for trading with brands for goods and services."

Calculating individual social capital relative to each brand and real-time context is a new paradigm shift in the way advertisers will target their audience. High-valued users can be dynamically assembled to create an on-demand ad network that uses social media to reach millions of ideal users to create a viral effect on every advertising campaign. The ROI on every campaign will be calculated in real-time and ad networks will evolve dynamically to continually optimize each campaign's ROI.

SponsorsCloud is a new type of social media marketing intelligence designed to deliver proprietary ad networks at scale for each brand. SponsorsCloud not only optimizes ROI on every ad dollar spent, but continually identifies and assembles the most valuable users with the highest social capital potential for each brand, growing the value of the brands' social networks.

This provisional patent is complementary to the social sponsorship patent filed Sept. 20, 2013.

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