Mr. Atul Sabharwal reports

SNIPP INTERACTIVE INC. HIRES AGENCY EXPERT JENNIFER MCDAIGLE AS VICE PRESIDENT OF SALES AND CLIENT SERVICES

Snipp Interactive Inc. has hired Jennifer McDaigle as vice-president of sales and client services.

As vice-president of sales and client services, Ms. McDaigle is responsible for ensuring delivery of highly successful and innovative promotional and loyalty campaigns on a multinational level at Snipp and will be focusing on the deployment and advancement of Snipp's newly advanced and incredibly robust loyalty platform for both brands and agencies across existing and new market segments, and ensuring continued client satisfaction with Snipp's solutions.

Ms. McDaigle has over 15 years of experience in the sales and marketing services industry, generating aggressive revenues and building compelling campaigns for brands and agencies such as Florida State University, Sprint, Johnson & Johnson, IKEA, Reckitt Benckiser, Match Drive Marketing, the Marketing Arm and more.

Commenting on her new role, Ms. McDaigle said: "I am thrilled to join Snipp and continue to build upon the proven technological assets the company has developed. What excites me most about Snipp is that the company is in a strong position to truly transform the loyalty experience for both brands and consumers."

Atul Sabharwal, chief executive officer of Snipp, noted: "We are very excited and fortunate to have Jennifer join our team. She brings great breadth and depth to Snipp. With extensive agency knowledge of digital media, she is a thought of leader in shopper marketing and mobile, and understands the needs of blue-chip clients in this dynamic and rapidly growing space."

Snipp also announces the grant of 250,000 stock options awarded to Ms. McDaigle in conjunction with her appointment as vice-president of sales and client services. The options are to vest one-third in 12 months and then in additional one-third increments every 12 months thereafter until fully vested. The options are to be exercisable at a price of 65 cents per common share and expire after five years, but are conditionally granted contingent on Snipp obtaining disinterested shareholder approval of a new fixed stock option plan at the company's next AGM.

Ms. McDaigle's appointment as an officer is subject to TSX Venture Exchange approval.

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