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or Name
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Sora Capital Corp
Symbol SOR
Shares Issued 15,171,608
Close 2014-10-23 C$ 0.22
Market Cap C$ 3,337,754
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Sora investment's co-founders appear on Dragons' Den

2014-10-24 12:05 ET - News Release

Mr. Paul Reinhart reports

SORA CAPITAL INVESTEE COMPANY ROSTERBOT APPEARS ON CBC'S DRAGON'S DEN

Ian Bell, founder and chief executive officer of Sora Capital Corp. investment RosterBot Inc., had a successful appearance on CBC's Dragons' Den. Mr. Bell appeared with co-founder, and former National Hockey League player and Stanley Cup champion Bret Hedican. The pair played a brief and entertaining game of hockey with the Dragons all in RosterBot jerseys, and won over four out of five Dragons. The appearance on the show resulted in a significant increase in the analytics used to track the company's website and app.

Presented by Scotiabank, Dragons' Den is the highest-rated Canadian unscripted program on during the regular television season, with an average audience of more than 1.2 million Canadians each week. In addition to its success on air, Dragons' Den is also a hit on-line, boasting an active and engaged on-line community averaging more than 650,000 page views per month. Full episodes and exclusive behind-the-scenes content can be viewed on the CBC website.

Paul Reinhart, president and chief executive officer of Sora, stated, "The positive response by the Dragons is yet another milestone achieved by RosterBot in its marketing efforts to create brand awareness and to contribute toward a growing user base."

"While we were obviously interested in the input and participation of all the Dragons in RosterBot as a growing business," said RosterBot CEO Mr. Bell, "the opportunity to showcase what RosterBot does and help millions of Canadians to understand how we can help them take the work out of play was our minimum goal."

The appearance provided both pre- and postevent press by both The Vancouver Sun and The Globe and Mail, entitled "Former Vancouver Canuck partners with RosterBot pitching team app on Dragon's Den" (The Vancouver Sun) and "Vancouver entrepreneur stirs up trouble backstage on Dragon's Den" (The Globe and Mail).

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