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ePals Corp
Symbol SLN
Shares Issued 108,308,886
Close 2014-04-15 C$ 0.045
Market Cap C$ 4,873,900
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ePals to change name to Cricket Media

2014-04-16 06:34 ET - News Release

Ms. Katya Andresen reports

EPALS ANNOUNCES REBRANDING TO CRICKET MEDIA TO REFLECT FOCUS ON SOCIAL LEARNING THROUGH CONTENT

ePals Corp. will now operate under the name Cricket Media in order to reflect its core business of providing award-winning content on a safe and secure learning network for children, families and teachers across the world.

Coinciding with the rebranding of the company as Cricket Media, effective as of the opening of trading on Monday, April 21, 2014, the company's voting common shares will commence trading on the TSX Venture Exchange under the new stock symbol CKT. The company will immediately begin conducting business under the name Cricket Media and will seek the approval of its shareholders to effect a legal name change at the company's next annual meeting of shareholders later this year.

The evolution to the Cricket brand began with the January, 2014, appointment of Katya Andresen to chief executive officer to streamline the business with a focus on evolving the company's media assets on its networking platform and growing its associated revenue streams.

"The rebranding reflects our respected Cricket children's media brands -- including other award-winning brands such as Babybug, Ladybug and Cobblestone -- and highlights our growing digital library of high-quality, multilingual children's content integrated with our child-safe social learning network," said Ms. Andresen. "We are a digital media company built on a worldwide social network designed for where learning is headed -- digital, collaborative and global."

The company's focus on education media was reflected in an announcement this week with Fingerprint, a global mobile technology company, to develop a custom mobile learning network featuring Cricket Media's award-winning children's magazines, digital content and community management platform. The custom mobile learning network will enable family members and other parent-approved users to communicate and collaborate around engaging, educational content while providing parents with informative dashboards about their children's activities and performance.

Through new products and licensing partnerships, Cricket Media will continue to grow its digital offerings for consumers and corporate partners. At the beginning of last year 6 per cent of the company's subscriptions were digital. Today more than 30 per cent of subscriptions for the company's children's magazines are digital. In addition the company distributes several top children's education apps.

Under its new brand Cricket Media also will continue to focus on its fast-growing content and platform licensing business. Cricket Media makes its award-winning content available to a wide array of licensing partners such as McGraw Hill and Pearson to enhance education and media offerings for children. It also helps corporate customers to power collaborative learning within their own products through Cricket Media's safe social networking platform and services.

Cricket Media will launch its new website tomorrow. The name ePals and the ePals website will become the brand of the company's community to safely connect students and classrooms around the world, which contributes to licensing and sponsorship revenue streams as well as presents a distribution channel to Cricket Media's partners. The ePals community is also an important part of the company's joint venture in China, called NeuPals, which connects classrooms for cultural exchange and language learning.

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