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Shaw Communications Inc
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Shaw Communications advertises Grammys on Global

2013-02-06 10:40 ET - News Release

Ms. Anne Vranic reports

GLITZ, GLAMOUR AND GOLD: THE GRAMMYS TO HIT ALL THE RIGHT NOTES; THE 55TH ANNUAL GRAMMY AWARDS AIR SUNDAY, FEBRUARY 10 - 8PM ET/PT ON GLOBAL; THE GRAMMY AWARDS: ET CANADA LIVE PRE-SHOW RETURNS WITH THE HOTTEST RED CARPET COVERAGE BEGINNING AT 7PM ET/PT; PLUS, "GRAMMYS MUST GO ON: A DEATH IN THE FAMILY" SPECIAL AIRING SATURDAY, FEBRUARY 9 - 9PM ET/PTA

Chock full of electrifying performances, high-octane glamour and buzzworthy moments, the prestigious awards show, the 55th Annual Grammy Awards, will be broadcast live on Shaw Communications Inc.'s Global on Sunday, Feb. 10, 8 p.m. ET/PT.

Pitch-perfect NCIS: Los Angeles star and Grammy winner LL Cool J returns as host of the ceremony, which will see some of the world's biggest music acts take the stage. Pop royalty Taylor Swift, Rihanna, Kelly Clarkson, Justin Timberlake, Maroon 5 and Carrie Underwood will get the crowds on their feet, as indie rockers Mumford and Sons, Fun, the Lumineers, Jack White, and the Black Keys pump up the volume. Viewers are in for a smooth ride as rhythm and blues singers Frank Ocean and Alicia Keys perform. Country crooners Dierks Bentley and Miranda Lambert will take the stage together for a special performance; and pop phenomenon Ed Sheeran and music legend Elton John will be teaming up for a duet for the first time! Plus, pop princess Rihanna, soulful R&B star Bruno Mars and rock icon Sting will join together for a crowd-pumping performance.

"History shows that nothing is off limits at the Grammys. Gather music's hottest acts in one room, and the result is explosive performances, candid celebrity interactions and head-turning style," said Barb Williams, senior vice-president, content, Shaw Media. "Plus, viewers get an all-access pass to the red carpet with ET Canada's live preshow. From the first arrival to the final speech, Global is the one-stop destination for the Grammys."

The star-studded night kicks off in style at 7 p.m. ET/PT with the one-hour live special, The Grammy Awards: ET Canada Live. With 10 cameras covering every inch of the carpet, and ET Canada personalities Rick Campanelli, Roz Weston and Natasha Gargiulo catching the stars before they enter the Staples Center, viewers at home will get an unparalleled and unrestricted look at their favourite stars. With the return of ET Canada's Twitter tracker, interactive polls and shoe cam, and the debut of the Grammy fashion faceoff -- which allows fans to vote for their favourite looks on-line with results on screen moments later -- fans too can raise their voices and see their names in lights! Plus, ET Canada is partnering with GetGlue to allow viewers to check in to the live preshow. For further info, visit the ET Canada website.

The Grammy action doesn't stop there. Global will be giving viewers an intimate look at the making of last year's show with Grammys Must Go On: A Death in the Family, airing Saturday, Feb. 9, 9 p.m. ET/PT. Featuring never-before-seen celebrity interviews and conversations about Whitney Houston's passing, and an inside look at the organizers' deliberations mere hours before the show, including their decision to have Bruce Springsteen join Paul McCartney on stage, A Death in the Family will provide viewers with unprecedented backstage access to the pivotal hours leading up to an unforgettable and emotional show that touched viewers around the world.

Returning sponsors L'Oreal Paris and Nissan will be joined by a new sponsor, PepsiCo, which is unveiling an exclusively Canadian commercial starring Canadian comedy legend Martin Short for its Lay's brand. The television spot will unveil a very exciting and interactive contest for Lay's potato chip lovers in 2013. For the sixth consecutive year, L'Oreal Paris returns as the official beauty sponsor of The Grammy Awards: ET Canada Live, joined this year by Skinny Cow. In conjunction with its sponsorship, Skinny Cow is driving brand awareness of the new Skinny Cow chocolate line by giving consumers an opportunity to share celebrity news from the Grammys red carpet and drive conversation among Skinny Cow fans. A 30-second contest spot is airing across the Shaw family of networks driving viewers to enter for their chance to be the behind-the-scenes Grammys red carpet guest blogger.

For a recap of all the Grammy Awards highlights, viewers can tune into ET Canada on Monday, Feb. 11, at 7:30 p.m. ET/PT, following Entertainment Tonight at 7 p.m. ET/PT on Global.

The 55th Annual Grammy Awards is produced by AEG Ehrlich Ventures for the Recording Academy. Ken Ehrlich is executive producer, Louis J. Horvitz is director, and David Wild and Ken Ehrlich are the writers.

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