Mr. Henry Bromley reports

SHOAL GAMES LAUNCHES TROPHY BINGO WORLDWIDE ON AMAZON

Shoal Games Ltd.'s innovative free-to-play social bingo game, Trophy Bingo, recently released on Google Android and Apple iOS, is now also available worldwide in the Amazon app store. The unique construction of Trophy Bingo creates an entirely new bingo game experience that appeals not only to bingo players, but to all social game players seeking a game that is fun, easy to learn and packed with new puzzle challenges.

"The worldwide launch of Trophy Bingo in the Amazon app store is another important step in achieving our goal of owning a top-grossing game," commented Jason Williams, the company's chief executive officer. "We remain committed to expanding the distribution of Trophy Bingo, and launching in the Amazon app store helps us to reach millions of new potential players. Since our launch in September, we've seen a strong performance on Android and iOS and continue to tune the game and release new features that are improving our retention and monetization significantly. Trophy Bingo is a prime example of the type of game that players are demanding as we've stuck to the traditions of bingo, but added layers of fun and challenges that keep social game players coming back every day for more. The most recent release of Trophy Bingo has an average rating of 4.4 in the Google Play store, which is higher than Bingo Bash and equals Bingo Blitz, our two competitors who are regularly in the top-grossing charts. During the next few quarters, we will continue to work to transfer Trophy Bingo's popularity with social gamers into positive financial results and position Trophy Bingo to compete as the world's most popular social bingo game."

Trophy Bingo aims to join the highly successful social bingo games Bingo Blitz (acquired by Caesars Interactive) and Bingo Bash (acquired by the Game Show Network) in the top-100-grossing charts, a level at which companies can make in excess of $1-million in revenue per day. Social bingo games are grouped within the social casino segment of mobile games and are one of the highest-monetizing segments of all social games. According to Eilers Research, the social casino segment alone is expected to generate revenues of $3.5-billion (U.S.) in 2015, up from $2.0-billion (U.S.) in 2013, a 38-per-cent growth rate. Eilers Research notes that mobile products now account for 61 per cent of all social casino revenue. Despite this impressive growth, Eilers Research believes that social casino on mobile remains underpenetrated as it accounts for less than 10 per cent of total mobile game revenues versus approximately 45 per cent of Facebook game revenues.

Trophy Bingo is a puppy-themed social bingo adventure, where players must win their way through increasingly difficult levels of bingo challenges. The game includes many innovations for social bingo, including new power plays, a map progression system, unique game types, card blockers, bonus bingo rounds and a bingo combination system. Trophy Bingo is free to download and supports in-app purchases and incentivized video advertising as revenue generators. Its marketing team is aiming to make Trophy Bingo a new entrant into the top-grossing charts. Shoal Games has sufficient cash to devote the necessary resources to continue to develop, market and support Trophy Bingo and future products for some time.

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