00:24:58 EDT Tue 19 Mar 2024
Enter Symbol
or Name
USA
CA



Restaurant Brands International Inc
Symbol QSR
Shares Issued 248,078,047
Close 2018-04-23 C$ 69.06
Market Cap C$ 17,132,269,926
Recent Sedar Documents

Post says Tims controversy leads BMO to downgrade RBI

2018-04-24 09:30 ET - In the News

The Financial Post reports in its Tuesday edition that declining consumer perceptions about Tim Hortons have prompted Bank of Montreal to downgrade Restaurant Brands International. The Post's Hollie Shaw writes that following a recent Leger survey that saw Tim Hortons plunge to the 50th most admired company in Canada from fourth a year ago, BMO Capital Markets conducted an on-line survey to probe consumer perceptions about Tims. "Overall, while brand perception of Tim Hortons remains overwhelmingly positive with respondents (75 per cent view it positively and only 11 per cent view it negatively), there was a significant shift in participants' perception of Tim Hortons over the last 12 months," analyst Peter Sklar said in a report. In an on-line BMO survey of 700 Canadians, 16 per cent of respondents said that their perception of Tim Hortons had become more positive in the last year and 28 per cent said that their perception had become more negative. Over the same period of time, their perception of Starbucks remained neutral and their impression of McDonald's McCafe had improved, Mr. Sklar noted. BMO downgraded the stock to market perform from outperform and slashed the target price to $58 (U.S.) from $70 (U.S.).

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