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Pollard Banknote Ltd
Symbol PBL
Shares Issued 23,543,158
Close 2016-02-05 C$ 8.00
Market Cap C$ 188,345,264
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Pollard, Michigan Lottery launch on-line draw games

2016-02-08 11:21 ET - News Release

Mr. Doug Pollard reports

MICHIGAN LOTTERY TEAMS UP WITH NEOPOLLARD INTERACTIVE TO LAUNCH ONLINE DRAW GAMES OPTION FOR PLAYERS

Pollard Banknote Ltd.'s NeoPollard Interactive LLC congratulates the Michigan Lottery on the recent launch of its new interactive draw games portfolio. With the launch of interactive draw games, as part of the Michigan Lottery's on-line game services, lottery players in Michigan now may purchase Lotto 47, Fantasy 5, Mega Millions and Powerball tickets over the Internet using their desktop computers, tablets and smart phones.

Leveraging NeoPollard Interactive's enhanced iLottery 360-degree solution and mobile-first approach, the Michigan Lottery's interactive draw games offer players a state-of-the-art, intuitive cross-platform digital gaming experience. The industry-leading technology provides players full access to all on-line functionality and gameplay through all available digital channels. Players are able to purchase tickets for their favourite draw games in as few as three clicks, regardless of the channel or device they're using. For each ticket purchased, players may choose their own numbers, use the Easy Pick option for random numbers or use numbers previously saved in their on-line profiles. The Michigan Lottery's on-line games services also offers players the most payment options in today's North American digital lottery market, including credit and debit cards, ACH, Neteller, and the Michigan Lottery's own highly successful Online Game Card.

"NeoPollard Interactive is very excited about its work with the Michigan Lottery to launch the interactive draw games options for players," said Doug Pollard, co-chief executive officer, NeoPollard Interactive. "To date, the Michigan Lottery has achieved record success with its on-line games services and has become the benchmark for North American lotteries looking to enter the digital space. With the addition of draw games to the lottery's on-line portfolio, we look forward to demonstrating how successful draw games can be via the Internet -- just as we've done with instant and Keno games -- and, ultimately, generating incremental revenues in support of public education in the state of Michigan."

Ilan Rosen, co-chief executive officer, NeoPollard Interactive, added: "With the launch of interactive draw games, the Michigan Lottery continues to expand its digital products and services. In particular, we're very enthusiastic to showcase NeoPollard Interactive's mobile platform for draw games. Mobile already represents 50 per cent of the Michigan Lottery's on-line revenues. With the convenient purchase capability for draw games and a user-friendly mobile environment, we expect the mobile channel to continue to grow in popularity with Michigan Lottery players."

The Michigan Lottery teamed up with NeoPollard Interactive to launch its on-line games platform in 2014. In fiscal year 2015, on-line games generated approximately $147-million in revenue for the Michigan Lottery.

As part of its enhanced iLottery 360-degree solution, NeoPollard Interactive recently unveiled a next-generation, MUSL-certified, interactive central gaming system for draw-based games at the 2015 NASPL Conference and Trade Show. This state-of-the-art interactive central gaming system has been developed based on global e-commerce and gaming best practices for today's digitally enabled world, and features an advanced mobile environment that subscribes to the expectations of today's digital consumer.

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