Mr. Doug Pollard reports
MISSOURI LOTTERY'S LUCKY 7S PLAYBOOK ACHIEVES BEST-SELLER STATUS
Pollard Banknote Ltd. is congratulating the Missouri
Lottery on the outstanding success of its Lucky 7s PlayBook -- a patented product concept provided exclusively by Pollard Banknote. During its first week of sales, the Lucky 7s PlayBook recorded the second-highest instant-game sales of all time in Missouri!
After six weeks, it was the lottery's top-selling instant game on the
market, boasting an incredible sales index of 291.
Launched on March 31, 2014, the dazzling, gem-themed PlayBook features
six games for $20 in a one-of-a-kind booklet format -- offering players a
unique play experience that lets them try a number of different games
at once. With more than 40 launches worldwide, the revenue-driving
PlayBook product has proven effective in attracting new players and
creating excitement among existing players. This product delivers
incredible value and has helped lotteries increase contributions for
good causes -- with first-time PlayBook launches generating 56-per-cent-higher-than-average sales compared with other games at the same price
point.
While Pollard Banknote's PlayBook provides tremendous value for
players, the use of custom-designed dispensers optimizes sales by
enhancing both the display and visibility of the product. Missouri
Lottery retailers immediately recognized the benefits and sales
potential of this combined offering -- product and
custom dispenser -- resulting in approximately 90 per cent of retailers opting to
carry the PlayBook product.
"Our PlayBook concept has consistently demonstrated results in
achieving exceptional sales -- particularly for first-time launches -- and
the Missouri Lottery's Lucky 7s PlayBook is no exception," said Jennifer Westbury, executive vice-president,
sales and customer development, Pollard Banknote. "We are extremely
pleased with not only the enthusiasm shown by Missouri's players in
response to this unique and innovative game but the excitement
expressed by the lottery's retailers as well. This product creates
added interest at retail that is effective in increasing traffic to
stores, with one retailer noting that the Lucky 7s PlayBook helped its stores earn an additional $11,281 in lottery margin in the
month of April, versus the next closest ticket at $2,162!"
"Lucky 7s PlayBook has had a tremendously positive impact on overall scratchers
sales -- contributing to weekly sales, reaching a record-breaking $18.3-million -- and we are pleased with the exceptional value this product
offers to both our players and our retailers," said May Scheve Reardon,
executive director, Missouri Lottery. "This game is a testament to the
co-operative and collaborative effort put forth by the Missouri Lottery
and Pollard Banknote to create innovative products that appeal to a
broad range of players and, as a result, increase contributions to
education within the state of Missouri."
The Missouri Lottery was created in 1985 and, since 1994, has used its
proceeds to help fund the state's public education programs, including
the A+ scholarship program, virtual schools, special education excess
costs, construction of college and university buildings, library
acquisitions, and educational scholarships. These programs and others
that receive lottery proceeds provide the resources that help Missouri
students fulfill their individual dreams -- dreams that define Missouri's
future and ultimately benefit all of Missouri residents. The total
proceeds contributed to public education in fiscal year 2014 were more
than $267-million.
About the Missouri Lottery
In 1984, more than 70 per cent of Missouri voters approved a
lottery. Currently, the lottery is the sixth-largest source of state
income, and more than 95 cents of every dollar spent on the lottery
benefits Missouri. Since sales started in 1986, the Missouri Lottery
has generated more than $4.8-billion for the state and public
education. Lottery players have won more than $10-billion in prizes,
and retailers have earned more than $1-billion in commissions. Each
year, the lottery generates more than $267-million for vital education
programs, including the A+ scholarship program. When you play the Missouri
Lottery, you play it forward!
We seek Safe Harbor.
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