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Naturally Splendid Enterprises Ltd
Symbol NSP
Shares Issued 97,970,490
Close 2018-08-15 C$ 0.155
Market Cap C$ 15,185,426
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Naturally Splendid receives +$73,000 energy bar order

2018-08-16 09:12 ET - News Release

Mr. Douglas Mason reports

NATURALLY SPLENDID ANNOUNCES PURCHASE ORDER FOR NATIONAL DISTRIBUTION BAR LINE

Naturally Splendid Enterprises Ltd. has secured the initial purchase order for a national food retailing/branding company for a new retail energy bar. This bar has been custom formulated at the company's newly renovated bar manufacturing facility located in Pitt Meadows, B.C. This initial purchase order is in excess of $73,000 and is expected to be the first in a series of purchase orders for this client, as it expands its retail business across Canada and into the United States. The expansion of the company's bars-and-bites business model continues its strategy to gain market share in the healthy food sector retail markets and to add significant clients.

Alan Maddox, Naturally Splendid's executive vice-president of sales, states: "With the expanded R&D and manufacturing capabilities, the company is well positioned, as an innovator in the bar/snack sector and continues to expand our customer base, with more exciting news to come. The investment in R&D and manufacturing is already paying dividends. In the last three months we have secured national accounts that include a five-year manufacturing contract estimated at $5-million, a $75,000 purchase order from a private label client who is launching in a national convenience store chain that has over 500 locations in Canada, as well as the $100,000 purchase order with a renowned national distributor in Canada for its Natera and Elevate Me brands and now most recently, another significant client with this most recent purchase order. We are most definitely reaping the rewards of successful execution of our strategic plan, as we gain momentum in the private label and co-packing, along with national distribution of Natera."

The Elevate Me brand and private label clients can be found in over 2,000 retail stores, including major retailers such as Metro, Whole Foods, Save On Foods, Sobeys, Safeway, IGA, Natures Fare, London Drugs, Thrifty's and Rexall.

Company chief executive officer Douglas Mason states: "The expansion of the company's bars-and-bites business model continues our strategy to gain market share in the healthy food sector retail markets and to build a strong revenue base of recurring sales. The Elevate Me product line, along with its private label clients, totalled almost $8-million in sales over the past four years, and will continue to be a key focus as the company rolls out expansion plans and assigns additional resources to assist in further growth."

It is believed that upcoming changes to marijuana and hemp regulations under Bill C-45 will only increase opportunities for the bar makers (as cannabinoid-fortified products are allowed over time).

Rapidly growing snack market

The global snack bar market is expected to grow significantly over the coming years (according to MarketResearch), driven by both the demand of millennials and baby boomers for healthy daily snacks to support nutrition and wellness. In addition, there is rising demand for vegan snack bars from consumers who lead a vegan lifestyle that opt for healthy substitutes for meat, dairy and other conventional protein sources.

The United States snack bar market is estimated to be valued at $6.8-billion (U.S.) by 2023, registering a CAGR (calculated annual growth rate) of 7 per cent. Energy and nutrition bars occupy almost one-third of the snack bar market in the U.S. and are consumed widely across the country. The volumetric sales of snack bars are expected to register a CAGR of 2.1 per cent during the forecast period (published by Mordor Intelligence in December, 2017).

About Naturally Splendid Enterprises Ltd.

Naturally Splendid is a biotechnology and consumer products company that is developing, producing, commercializing and licensing an entirely new generation of plant-derived, bioactive ingredients, nutrient dense foods and related products. Naturally Splendid is building an expanding portfolio of patents (issued and pending) and proprietary intellectual property focused on the commercial uses of industrial hemp and marijuana cannabinoid compounds in a broad spectrum of applications.

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