22:14:32 EST Fri 22 Feb 2019
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or Name

Naturally Splendid Enterprises Ltd
Symbol C : NSP
Shares Issued 97,970,490
Close 2018-07-11 C$ 0.175
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Naturally Splendid appoints lead food scientist

2018-07-12 10:46 ET - News Release

Mr. Douglas Mason reports


Naturally Splendid Enterprises Ltd. has appointed Kevin Flanagan as lead food scientist, assisting the product development team. Mr. Flanagan has also been appointed to Naturally Splendid's advisory board.

With the ever-growing commitment to private label contract manufacturing, the company has added Kevin Flanagan to its advisory board. This allows the company to continue the success of building the manufacturing portion of its business in a diversified manner, adding to the increased sales of its branded items domestically and internationally.

Mr. Flanagan is a food science and technology innovation specialist with over 35 years of experience across a broad range of food categories, ingredients, products and process technologies with some of the largest food manufacturers in North America including McCain Foods Ltd., with sales of $8.5-billion in 2017. His strengths are problem solving, new product development, product launch, innovation process management, food regulatory process management, food product and process development, quality improvement technology, as well as technical service to clients and customers.

Mr. Flanagan's role at McCain Foods, where he held the position of director food science, included: research and development; scientific and regulatory affairs; intellectual property; private label manufacturing and corporate intelligence management. Mr. Flanagan's role was global in focus and execution as general manager of the corporate R&D centre, leading a team of 25 scientists and technologists. He focused on key customer engagement, custom product development and providing global technical service for processing and food product innovation.

Prior to being named director of food science for McCain, Mr. Flanagan held the position of director, research and development at McCain where he directed multiple R&D teams engaged in experimental development and innovation of pizza, bakery, frozen dessert, juice and beverage products, as well as food safety development and technical support for processed and prepared foods factories in Canada and around the world.

Mr. Flanagan's notable achievements at McCain include record growth, record earnings and record profits resulting from award-winning category leading products.

In addition to his distinguished career at McCain Foods, Mr. Flanagan was vice-president of food technology for National Sea Products Ltd. where he was in charge of scientific research and experimental development of category leading innovations in seafood, appetizers, frozen prepared meals, novel packaging for seafood, and even developed and operated a category-leading highly profitable chicken product line. Leading a team of scientists, chefs and food technologists, he provided world-class new product development for hundreds of products marketed around the world. National Sea continues to prosper as the High Liner Corp.

Mr. Flanagan states: "It has been a pleasure to work with the Naturally Splendid team to date. I have a long history with the current executive VP of sales Mr. Alan Maddox and it is with great enthusiasm that I reunite our business relationship. I am passionate about quality and processing innovation, food safety, and am committed to improving public health via effective nutrition labelling and education. As a food industry innovator, I'm very proud of an exceptional new product launch record. My strengths are extended into team building and product quality, always tempered by common sense and a keen eye on the bottom line."

Naturally Splendid chief executive officer Douglas Mason states: "Kevin's extensive food development acumen and manufacturing facility experience will be a significant asset to the company in his roles as lead food scientist and advisory board member. His proven track record in product development and maximizing facility logistics will become increasingly important as we continue to expand operations and product offerings. We are at the crossroads of product innovation and new global market opportunities in the exciting market of hemp foods, cannabis extracts and innovative nutritional bar offerings. The addition of Kevin further solidifies the execution of our corporate strategy as we continue to add new clients and penetrate additional markets. Having two ex McCain executives involved in our company shows the seriousness of growing both food service and retail sales through product development at NSE through direct sales and added distribution to the mass market, moving us from a batch manufacturer to process manufacturing. We welcome Kevin to the Naturally Splendid team."

About Naturally Splendid Enterprises Ltd.

Naturally Splendid is a biotechnology and consumer products company that is developing, and it is producing, commercializing and licensing an entirely new generation of plant-derived, bioactive ingredients, nutrient dense foods and related products. Naturally Splendid is building an expanding portfolio of patents (issued and pending) and proprietary intellectual property focused on the commercial uses of industrial hemp and marijuana cannabinoid compounds in a broad spectrum of applications.

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