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or Name
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Intertainment Media Inc
Symbol INT
Shares Issued 379,888,770
Close 2015-05-26 C$ 0.045
Market Cap C$ 17,094,995
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Intertainment's TranzActive, PFG sign marketing deal

2015-05-27 09:55 ET - News Release

Mr. Anthony Pearlman reports

INTERTAINMENT MEDIA'S TRANZACTIVE SCORES KNOCKOUT WITH WEARABLES COMPUTER START-UP PRECISION FIGHT GEAR

TranzActive, the new marketing brand for Intertainment Media Inc.'s Ortsbo division, specializing in management and development, and technology assets, as well as assisting start-ups and emerging growth companies, has signed an initial agreement with 2306619 Ontario Inc., operating as Precision Fight Gear (PFG), an organization that has developed a patented accelerometer technology to measure and display telemetry in the boxing and fitness industry. PFG owns U.S. patent 5723786, issued March 3, 1998, which explicitly covers the measurement of impact through the use of boxing gloves and reporting of data through a wireless system. PFG has developed key wearable computer technology around the patent that will connect to computers, tablets, mobile phones and smart watches.

Under the agreement, TranzActive will represent PFG for all its capital market programs and liquidity events, as well as manage PFG's intellectual property, and all marketing and partnership programs. TranzActive will receive fees and equity participation as part of the business arrangement.

The impact of this technology on the fitness industry, as well as the amateur and professional fight industry, is potentially immense as users flock to add computerized bio feedback to their everyday lives.

"This is among our first agreements under the TranzActive banner to assist start-ups and emerging growth companies in the Internet technologies and clean-tech industries," said Anthony R. Pearlman, president and chief operating officer of Intertainment Media. "PFG is an exciting opportunity in the sports and fitness wearable computing industry, supported by intellectual property, making it a perfect fit for TranzActive."

According to Business Insider, the wearables market is estimated to grow at a compound annual rate of 35 per cent over the next five years and that is it estimated that by 2019, 148 million units will be shipped per year in comparison with an estimated 33 million units this year. Further, Broadcom reports that from 2013 to 2014, the wearables fitness market increased an estimated 35 per cent with a worth of approximately $1-billion in 2014.

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