The Globe and Mail reports in its Saturday, July 14, edition that Raymond James analyst Brenna Phelan hiked her goeasy share target to $51 from $45. The Globe's David Leeder writes in the Eye On Equities column that Ms. Phelan reiterated her "outperform" rating. Analysts on average target the shares at $45. Ms. Phelan says in a note: "We view goeasy as a high-growth story, catering to an underserved market with significant demand and fragmented competition, underpinned by effective and reliable credit adjudication and underwriting. ... Creditors and credit investors also have a favourable view on the company's shift to a lower-risk, more diversified loan book and are willing to fund its more than 50 per cent year over year loan growth at a lower cost. Summary Q2 metrics released today and an incremental approximately $200-million of high yield debt (sold at a premium) make us more bullish on the medium-term outlook. Our $51 target price is based on 10 times our 2019E adjusted EPS estimate (from 9 times), just above GSY's average multiple of about 9 times over period which easyfinancial has materially contributed operating income, and in-line with comparable sub-prime instalment/credit card lenders."