18:10:57 EDT Fri 19 Apr 2024
Enter Symbol
or Name
USA
CA



Gildan Activewear Inc
Symbol GIL
Shares Issued 216,417,313
Close 2018-04-23 C$ 37.75
Market Cap C$ 8,169,753,566
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Gildan to expand American Apparel through on-line store

2018-04-24 12:25 ET - News Release

An anonymous director reports

AMERICAN APPAREL EXPANDS INTO INTERNATIONAL MARKETS VIA ONLINE STORE

Gildan Activewear Inc.'s Gildan Activewear SRL is expanding American Apparel internationally through its on-line store. Hot on the heels of American Apparel's successful U.S. relaunch, the iconic fashion basics brand will now be available in more than 200 countries.

American Apparel is back with classic, timeless fashion styles and a new approach that is more focused on body positivity, inclusiveness and diversity than ever before. The new collections, available on the American Apparel website, feature traditional American Apparel quality and style and are now available across a more inclusive range of sizes and fits. Loyal brand fans can look forward to all-time favourite styles, including the classic range of T-shirts in a rainbow of sun-soaked colourways, iconic disco pants, high-waist jeans, bodysuits, metallic leggings, unisex hoodies and fisherman pullovers.

To support the expansion, the marketing team will be rolling out a launch campaign across various digital platforms and on billboards in selected markets. The authentic DNA of the brand resonates with the Back to Basics launch campaign that features real people who represent a diversity of body types, ages and ethnicities, all sharing the same playful, confident and honest spirit that brand fans have always loved.

American Apparel, an iconic Los Angeles fashion basics brand established in 1989, is known for ethically made styles that are timeless, fun and colourful. Gildan Activewear acquired the American Apparel brand in February, 2017. As part of Gildan's family of brands, American Apparel now has access to one of the world's largest and most responsible manufacturing network. Under Gildan's ownership, American Apparel is now able to offer the same great styles at more affordable prices, reinforcing the brand's promise of quality products and commitment to being ethically made and sweatshop-free.

About Gildan Activewear Inc.

Gildan is a leading manufacturer of everyday basic apparel that markets its products in North America, Europe, Asia Pacific and Latin America under a diversified portfolio of company-owned brands.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities that are primarily located in Central America, the Caribbean basin, North America and Bangladesh.

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