Mr. Justin Rasekh reports

FUNDAMENTAL ANNOUNCES USER ACQUISITION STRATEGY

Fundamental Applications Corp. has arranged a marketing partnership with Smak Media and Promotions Inc. Fundamental is also pleased to announce its marketing strategy to acquire one million users to the Serum app for the third quarter of 2015.

About Smak

Smak is an expert in branded experience and execution, challenging brands to develop authentic, mutually beneficial relationships with consumers. For more than 10 years, Smak has designed and delivered tailored consumer-centric engagements for brands using every touch point available. Smak's integrated approach includes creative development, account management, activation planning, production and execution, public relations and social media, and recruitment and training.

In 2007, Smak launched the now well-known charity called Movember in Canada. Smak employed experiential and guerrilla marketing tactics in every province across Canada, and concurrently conducted major media relations outreach to establish brand awareness and encourage registrants to grow mustaches for a good cause.

Smak's strategy has made Movember a household name. In its inaugural year, Movember was an unknown brand and 4,400 Canadians participated in the first November in 2007. During Movember's four-year campaign, Smak earned almost 10,000 media hits and, more importantly, 244,000 participants raised over $42-million within Canada toward prostate and testicular cancers and men's mental health research.

Smak's other clients include Google, the Vancouver Aquarium and BC Hydro.

With this new, strong marketing partnership with Smak, Fundamental believes it's on target to achieve its goal of one million users for the Serum app for the third quarter of 2015.

"By utilizing Smak as our branding and marketing partner, we now truly have the reach to get Serum to the masses. Smak's abilities have been proven time and time again for local Canadian companies as well as for multibillion-dollar technology companies. We look forward to working with them in our marketing plan to reach our goal of one million users for Serum for Q3 2015," said chief executive officer Justin Rasekh.

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