Mr. Bryan Segal reports

ENGAGEMENT LABS EXPANDS THEIR INDUSTRY LEADING CONTENT AMPLIFICATION SERVICES

Engagement Labs Inc. has launched Amplification 2.0, a publishing tool that broadly distributes content across social media platforms. Throughout the course of the past few months, Engagement Labs has implemented an expanded data-centric methodology and process to drive greater results with innovative industry-leading techniques.

As social media is increasingly becoming an all-purpose communication tool, it becomes essential for brands to be present across many social media sites, and the more niche the site, the more valuable the placement. This is further complicated for brands as most niche social networks do not offer advertising options. However, with the right data-centric media plan, Engagement Labs ensures any brand, service or cause will have their voice heard above the digital noise. Working across the most relevant social destinations, the company precisely places content, initiating conversation for clients with their target audience.

Bryan Segal, chief executive officer of Engagement Labs, shares: "We are very excited about the enhancements to our content amplification offerings that allow for increased reach and engagement for our clients. Through our tools, we can authentically connect messages to target audiences in social destinations and against audiences that can otherwise be extremely challenging to reach."

Some of the key new features of Amplification 2.0 include:

• Aligning an amplification strategy directly against a content plan -- optimizing for topic, message, audience and platform;
• eListen and eValue will be used to power the understanding of the end-user's digital footprint, as well as to extract pertinent insights about the size, sentiment and influencers for any brand, vertical or category;
• Targets will be scoped using larger data sets, historical campaign performance and qualitative assessments to drive even more refined and efficient results.

Mr. Segal adds: "We have seen success with the results to date, and we look forward to launching this on a larger scale for all of our clients' campaigns. At the end of the day, we are eager to drive greater engagement to ensure that our clients' messages reach their intended audience, by driving action to an end destination and generating social advocacy through peer-to-peer sharing."