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BlackBerry Ltd
Symbol BB
Shares Issued 528,378,746
Close 2014-12-17 C$ 11.62
Market Cap C$ 6,139,761,029
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Globe says awkward trade-offs hurt BlackBerry Classic

2014-12-18 08:26 ET - In the News

The Globe and Mail reports in its Thursday edition the BlackBerry Classic is styled and designed to evoke the Bold 9900 (released in 2011), regarded by many as the best phone that runs on the original BlackBerry operating system. The Globe's Shane Dingman writes the handset is taller, wider and also thinner than the Bold, but it feels much heavier thanks to the stainless steel frame. The device has a solid, premium feel and will be available at Bell, Rogers and Telus for $50 with a two-year contract. This new phone is designed around the reintroduction of the traditional BlackBerry control scheme: a trackpad and a belt of function keys that sit between the screen and the keyboard. The menu button, the back button, the pickup and hangup phone buttons are all back. The new trackpad does not work so well on the library of Android apps that users can access through the Amazon App Store. Many of the other features of BB-10 are excellent: the much better web browser, the basic ability to play videos, new apps and improved messaging unity in Hub. In the end, says Mr. Dingman, the attempt to import control systems from a dead software platform forces the Classic into some awkward choices and trade-offs.

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