Bally Technologies and Amaya Gaming sign poker content agreement

U.S. partnership will also include other online casino content

MONTREAL, Feb. 11, 2013 /CNW/ - Amaya Gaming Group Inc. (TSX.V: AYA) today announced the signing of a memorandum of understanding with Bally Technologies, Inc. (NYSE: BYI) to integrate Amaya's Ongame Poker Platform ("Ongame") and casino suite into Bally's award-winning iGaming Platform.

Ongame's best-of-breed solution will be Bally's preferred poker provider in the emerging U.S. online gaming market. Ongame's global online poker network includes 25 of the e-gaming industry's strongest brands, owned by a total of 19 operators in regulated jurisdictions, and currently reaches more than 20 million customers in over 25 markets. Ongame also operates regional networks in France, Italy and Spain.

The ability to integrate Ongame's poker platform and other iGaming content will provide land-based casino operators another best-in-class business-to-business offering and allow them to utilize world-class technology, while maintaining control of their operations through a proven, licensed gaming supplier.

Additionally, casino content created by Amaya, will be integrated into Bally's iGaming Platform, giving casino operators additional world-class content in Bally's open platform.

"We are delighted to add Bally as a partner in the US Market," commented Darcy Krogh, VP Business Development of Amaya Gaming Group. "They are an established global brand with great customer reach in the land based gaming industry.  The combination of Bally and Amaya should provide casino operators and their players many benefits of a strong strategic alliance, bringing state of the art poker and casino content to the market."

Bally Technologies' Vice President of Business Development John Connelly said: "Ongame is a world leader in the online poker space and we are excited to incorporate their best-in-class offering into the Bally iGaming platform. This relationship further validates the current transformation within the online gaming sector, which integrates traditional and online casino systems, allowing casino operators to protect their data, while offering their customers Best in Class content."

ABOUT AMAYA GAMING GROUP INC.

Amaya provides a full suite of gaming products and services including casino, poker, sportsbook, platform, lotteries and slot machines. Some of the world's largest gaming operators and casinos are powered by Amaya's online, mobile, and land-based products. Amaya is present in all major gaming markets in the world with offices in North America, Latin America and Europe. Amaya recently acquired Cryptologic, a pioneer within online casino, Ongame, a leader within online poker, and Cadillac Jack, a successful slot machine manufacturer. For more information please visit www.amayagaming.com.

ABOUT ONGAME NETWORK LTD.

Ongame is one of the world's largest B2B poker providers. The global network includes more than 25 of the e-gaming industry's strongest brands and operators. Ongame also operates in regulated markets including France, Italy, Denmark, Belgium and Spain. The company offers both operators and their players a wide variety of cash games and tournaments to choose from, every hour of every day. Ongame Network Ltd is headquartered in Gibraltar and part of Amaya Gaming Group Inc. Further information about Ongame can be found at www.ongame.com.

ABOUT BALLY TECHNOLOGIES, INC.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.  Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

DISCLAIMER IN REGARDS TO FORWARD-LOOKING STATEMENTS

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: AMAYA GAMING GROUP INC.