Mr. Darcy Krogh reports
BALLY TECHNOLOGIES AND AMAYA GAMING SIGN POKER CONTENT AGREEMENT
Amaya Gaming Group Inc. has signed a memorandum of
understanding with Bally Technologies Inc. to integrate
Amaya's Ongame poker platform and casino suite into Bally's
award-winning iGaming platform.
Ongame's best-of-breed solution will be Bally's preferred poker provider
in the emerging United States on-line gaming market. Ongame's global on-line poker
network includes 25 of the e-gaming industry's strongest brands, owned
by a total of 19 operators in regulated jurisdictions, and currently
reaches more than 20 million customers in over 25 markets. Ongame also
operates regional networks in France, Italy and Spain.
The ability to integrate Ongame's poker platform and other iGaming
content will provide land-based casino operators another best-in-class
business-to-business offering and allow them to utilize world-class
technology while maintaining control of their operations through a
proven, licensed gaming supplier.
Additionally, casino content created by Amaya will be integrated into
Bally's iGaming platform, giving casino operators additional
world-class content in Bally's open platform.
"We are delighted to add Bally as a partner in the U.S. market," commented
Darcy Krogh, vice-president, business development, of Amaya Gaming Group. "They are
an established global brand with great customer reach in the land-based
gaming industry. The combination of Bally and Amaya should provide
casino operators and their players many benefits of a strong strategic
alliance, bringing state-of-the-art poker and casino content to the
Bally Technologies' vice-president of business development, John Connelly,
said: "Ongame is a world leader in the on-line poker space, and we are
excited to incorporate their best-in-class offering into the Bally
iGaming platform. This relationship further validates the current
transformation within the on-line gaming sector, which integrates
traditional and on-line casino systems, allowing casino operators to
protect their data while offering their customers best-in-class
We seek Safe Harbor.
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