Mr. Rene Bharti reports

ARHT MEDIA TO SHOWCASE ITS HOLOGRAPHIC TECHNOLOGY DURING NBA ALL-STAR WEEKEND IN TORONTO, CANADA

Arht Media Inc. has partnered with Mitchell & Ness to employ its holographic technology during the NBA All-Star Weekend, taking place Feb. 12 to 14, 2016, at the Air Canada Centre in Toronto, Canada. Arht's 3-D kiosks and holographic stage units will be used as interactive retail displays showcasing Mitchell & Ness's collections of branded sporting apparel. The company's data retrieval software will enable an engaging, curated experience, whereby users can browse products and obtain promotional offers. The holographic units will be installed throughout the city, including inside the ACC and at Champs Sports retailer near Dundas Square.

"We are very excited to showcase the capabilities of our technology during one of the most important sporting events of the year," said Rene Bharti, chairman of Arht Media. "It is an honour to work with Mitchell & Ness, one of the world's leading purveyors of branded sporting apparel since 1904, and creators of the 'We the North' slogan for the Toronto Raptors NBA team. The events, exhibitions and performances of the NBA All-Star Weekend attract large crowds, and we are very excited for our engaging technology to be accessible by all those participating."

"We are thrilled to partner with a team that is involved with cutting-edge hologram technology and can quantify and analyze how we shop," said Adam Herstig, marketing manager at Mitchell & Ness.

The NBA All-Star Weekend began in 1957, and has since turned into the biggest weekend of the year for the NBA, with sell-out events such as the infamous slam dunk contest, three-point contest and all-star game. This year's 65th edition all-star game is being held outside of the United States for the first time, and will be hosted by Canadian rapper Drake and four-time celebrity game most valuable player Kevin Hart.

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