The Globe and Mail reports in its Friday, Sept. 19, edition that AltaCorp Capital Research analyst Chris Murray is sticking with his "buy" on Air Canada ($9.01) and $14 price target. The Globe's Darcy Keith and Jody White write in the Eye On Equities column that Mr. Murray believes Air Canada's introduction of a fee for checked bags will provide a modest bump to its bottom line. Air Canada announced on Thursday the introduction of first bag fees on certain fares for travel within Canada, and to and from the Caribbean and Mexico, charging customers purchasing the company's lowest economy class Tango fare a $25 fee for a first checked bag. Mr. Murray says: "The company estimates that the change will affect about 20 per cent of Air Canada passengers on domestic flights within Canada, representing approximately 5 per cent of the airline's customers system-wide. ... We estimate based on the ratios provided and our estimate for 40.7 million passengers in 2015 that the fee adds approximately $50-million to our EBITDAR estimates or 17 cents per share." The average Street target is $12.24. BMO analyst Fadi Chamoun rated Air Canada "outperform" in the Eye column on June 24. The Class B shares were then worth $8.77.