05:49:21 EDT Fri 29 Mar 2024
Enter Symbol
or Name
USA
CA



Spot Coffee (Canada) Ltd
Symbol SPP
Shares Issued 127,862,020
Close 2019-08-22 C$ 0.09
Market Cap C$ 11,507,582
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Spot Coffee hires Trellis, launches marketing campaign

2019-08-22 12:00 ET - News Release

Mr. Anton Ayoub reports

SPOT ANNOUNCES COMPREHENSIVE MARKETING CAMPAIGN

Spot Coffee (Canada) Ltd. has retained the services of Trellis Marketing Inc. and has launched a comprehensive marketing campaign targeted at:

  • Freshening and animating the Spot brand with a more modern look that will resonate with existing and new customers;
  • The word "coffee" in the previous Spot logo was removed, and the word "cafe" was inserted and emphasized as it fully describes the total environment, and the depth of the company's menu;
  • Increasing cafe traffic and revenue;
  • Fortifying the Spot digital infrastructure by improving local listings, redeveloping its website and launching a comprehensive search engine optimization campaign;
  • Attracting qualified franchisees -- to this effect, the company has included a new franchise landing page and video on its website;
  • Increasing awareness and drive sales for specific promotions;
  • Positioning Spot as "your neighbourhood cafe" with fresh video and messaging that resonates with all demographics;
  • Streamlining training for its employees with video tutorials on how to correctly prepare every food and beverage item;
  • Elevating and co-ordinating its social media presence;
  • Connecting Spot with its surrounding communities;
  • Continuing public relations effort to keep company awareness high;
  • Increasing on-line sales.

"We continue to build our brand and implement initiatives directed at marketing, and the strengthening of our management team with the hiring of accounting, human resources and other senior professional executives to manage our growth," said John Lorenzo, the executive chairman of Spot.

About Spot Coffee (Canada) Ltd.

Spot Coffee designs, builds, operates and franchises community-oriented cafes and express cafes in the northeastern United States. Spot's community cafes provide its customers with the highest-quality service, signature made-to-order meals and award-winning microroasted coffee. Each Spot cafe is distinctively designed to suit its local neighbourhood, creating a warm and friendly gathering place for the community. Spot's commercial business focuses on the sale of roasted coffee beans to food service and grocery chains, business offices, and resellers such as universities and hospitals.

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