The Financial Post reports in its Thursday, July 31, edition that Bloomberg is now the first market data provider to go live with a local "ticker plant" in Toronto. The Globe's Anna Nicolaou writes the data-gathering operation will consolidate pricing data from all Canadian exchanges and transmit them to investors via one electronic feed. This means clients, including the Big Six banks, will receive information about Canadian equities, options and futures faster, and at a lower cost. Vendors such as Bloomberg and Reuters take content from Canadian exchanges, send it to their ticker plants in the United States, and then funnel it back to local feeds in Canada, which slowed down the delivery of the data. The only way to circumvent this round trip and shorten the delay was for a client such as a high-frequency trading firm to subscribe directly to the exchanges own feeds, which can be costly. Bloomberg's new ticker plant will eliminate the extra trip to the U.S., making its data delivery time 71 per cent faster than before. The Globe notes that Bloomberg's product will still be too slow for high-speed trading shops. Major banks, hedge funds and brokers, however, are not as dependent on speed.