Mr. Mark Allen reports

QUORUM INFORMATION TECHNOLOGIES ANNOUNCES MOBILE DMS STRATEGY

Quorum Information Technologies Inc. is revealing the first of its new mobile applications for its flagship system, Xsellerator, at the 2016 NADA (National Automobile Dealers Association) convention in Las Vegas, Nev., beginning April 1, 2016.

The Quorum DMS (dealer management system), Xsellerator, has always been able to run completely on a mobile platform (such as tablets) due to its inherent architecture. However, the system was presented in its entirety on the screen, which was not always ideal for smaller devices or screens with lots of information. Quorum, therefore, has embarked on a strategy to develop true mobile applications for key DMS functions that scale and run on popular mobile platforms, such as Apple's iOS operating system and Google's Android operating system.

Quorum is showing the first two of these applications on the exhibit floor of this year's NADA convention. The vehicle inspection process (VIP) app lets service advisers and technicians take their devices right to the customer's vehicle to do walk-around inspections and sell additional services. While some companies provide similar functionality in their stand-alone drive-through systems, Quorum's system is unique in that it is fully integrated with Xsellerator in real time and does not require that information be pulled from, or pushed to, the DMS like a third party system does.

The second application the company is showing is for sales CRM (customer relationship management). The popular sales planner -- a comprehensive showroom and customer follow-up part of Xsellerator -- has been developed for mobile devices so that salespeople are not tied to their desks while they work with showroom prospects and complete their daily follow-ups. It, too, is fully integrated with Xsellerator in real time.

Dan Ichelson, Quorum's vice-president of product and operations, stated: "This is an exciting development in the evolution of Xsellerator. For the past couple of years, we have been adding new functionality in Xsellerator using modern scalable technologies such as HTML5. The technology allows us to develop clean, intuitive screens for dealership personnel and scales well to different-sized devices. Now, we are taking that strategy a step further and isolating key features of the system that users can benefit from using while not at their desks. We are putting it in their hands, wherever they are, in the form of true mobile applications that communicate directly with the Xsellerator DMS."

"This is just the tip of the iceberg," Mr. Ichelson added. "We plan to release several other mobile applications in the near future, including a fully mobile version of our highly successful communicator -- Quorum's integrated two-way texting and e-mailing tool. These new applications are the examples of our overall product direction and strategy."

Mark Allen, Quorum's vice-president of sales, marketing and services, remarked, "We invite all dealerships who are attending this year's conference to stop by our booth (No. 2859C) and see these applications, as well as the rest of our leading-edge DMS, for themselves."