Mr. Todd Carothers reports

CALLSPROUT DEPLOYS WHITE LABEL BRIA SOFTPHONES AND HOSTED STRETTO PLATFORM FROM COUNTERPATH TO PROVIDE SUPERIOR EXPERIENCE FOR SMB CUSTOMERS

CallSprout, a Florida-based VoIP (voice over Internet protocol) service and equipment provider to small- and medium-sized business and call centres, has selected CounterPath Corp. to provide a custom, white-label Bria soft phone solution to solve quality and usability issues with its existing soft phone clients and add differentiated services using the CounterPath Stretto platform.

During a migration to a new PBX (private branch exchange) platform, CallSprout recognized a need to replace its existing desktop and mobile soft phones that were, due to varied interfaces between desktop and mobile applications and a lack of modern UC (unified communications) features, providing inconsistent call quality and a disjointed, less-than-optimal user experience. After evaluating multiple soft phone solution providers, CallSprout selected CounterPath based on its reputation as a market leader with robust, high-quality solutions and the ability to customize solutions.

"We pride ourselves on delivering top-of-the-line services and solutions, and our existing soft phones just weren't cutting it," said Eric Bucher, chief executive officer of CallSprout. "We needed a solution that would be dependable and easy to manage and provide a consistent user experience. CounterPath delivered it all."

CounterPath's solution for CallSprout includes customized white-labelled mobile and desktop applications, branded with CallSprout logo and colours, with a consistent interface across platforms for better usability. CallSprout is also leveraging the Stretto platform to streamline and automate deployment to customers and enhance provisioning and management. Complementing its commitment to provide communication tools that make running a business easier, the VoIP provider can, with Stretto, send customers welcome e-mails and include helpful how-to videos to get them up and running quickly. Further, the soft phone clients automatically configure themselves when users log in. Additionally, Stretto allows CallSprout to add new, differentiating services such as messaging, collaboration and virtual meeting rooms.

"The CounterPath solution gives us the ability to transition to a carrier-grade soft phone solution while still being commercially viable for our business and customers," continued Mr. Bucher. "By layering on collaboration and additional services, CallSprout has a differentiated offering beyond traditional Unified communication offerings that will help grow our business with existing and new customers."

"We're proud to provide CallSprout with a game-changing UCC [unified communications and collaboration] solution," said Todd Carothers, executive vice-president of sales, marketing and product, at CounterPath. "Our robust provisioning and management software, which ensures positive user adoption and enhanced customer experiences, was a key factor in their decision-making process. With these new capabilities, CallSprout can expand their addressable market with an exceptional, distinctive offering."

About CounterPath Corp.

CounterPath's unified communications solutions are changing the face of telecommunications. An industry and user favourite, Bria soft phones for desktop, tablet and mobile devices, together with Stretto platform server solutions, enable operators, OEMs (original equipment manufacturers), and enterprises large and small around the globe to offer a seamless and unified communications experience across any network. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular unified communications and IMS (Internet protocol multimedia subsystem) telephony and applications servers on the market today.

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