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Enter Symbol
or Name
USA
CA



Organigram Holdings Inc
Symbol OGI
Shares Issued 89,274,889
Close 2016-11-22 C$ 2.63
Market Cap C$ 234,792,958
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Organigram, Trailer Park Boys to develop pot products

2016-11-23 09:32 ET - News Release

Mr. Ray Gracewood reports

TRAILER PARK BOYS CHOOSE ORGANIGRAM AS STRATEGIC PARTNER

Organigram Holdings Inc. has been chosen as the exclusive Canadian cannabis producer, business partner and brand developer for Nova Scotia-based Trailer Park Boys (TPB).

As part of the agreement, Organigram will work with the team at TPB Productions Ltd. to develop branding, packaging and a competitive product portfolio targeted toward recreational marijuana consumers and distributed exclusively by Organigram. The deal also includes product placement opportunities as well as branding of peripheral cannabis items.

"This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in Canada. The team at Trailer Park Boys have an aligned vision to develop a national brand with our assistance and we're incredibly excited at how the partnership will come to life," said Ray Gracewood, chief commercial officer at Organigram.

Trailer Park Boys has become a well-known name within the Canadian entertainment landscape since first appearing on air in 1999. Following its agreement with Netflix in 2014, TPB audiences have expanded exponentially into the United States and beyond.

"We remain firmly committed to producing and supplying world-class cannabis for our increasing patient base; and we plan on maintaining that commitment in the future at Organigram. But we also need to be strategic about the opportunities that will be afforded to us with the advent of recreational use in Canada. Brands will play a key role within the cannabis market space, and we're devoting the thought leadership and developing our strategy well in advance of these expected changes to ensure we're prepared," added Mr. Gracewood.

"We had been monitoring closely to best understand how we might be able to enter the cannabis space in Canada. After our initial meeting with the Maritime-based executive team at Organigram, we all felt strongly that they were the perfect partner and the timing was right to move forward," said Louis Thomas, president of Sonic Entertainment Group, representing TPB Productions in this transaction.

The agreement, which has an initial term of five years, encompasses an exclusive product and branding partnership in Canada in exchange for consideration that includes a combination of cash royalties and other non-monetary consideration.

About Organigram Holdings

Organigram's wholly owned subsidiary, Organigram Inc., is a licensed producer of medical marijuana in Canada. Organigram is focused on producing the highest-quality, condition-specific medical marijuana for patients in Canada. Organigram's facility is located in Moncton, N.B., and the company is regulated by the access to cannabis for medical purposes regulations.

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